WHAT IS SLOW & SUSTAINABLE FASHION? WHY SLOW FASHION?
The last few years a wave of change has been sweeping through the fashion industry, powered by real truths about its implications on the planet, people and animals. An increasing number of brands are rejecting the principles of Fast Fashion, as a more sustainable approach to making clothes comes to the fore. The Slow Fashion movement has arrived. So what is Slow Fashion?
THE BEGINNINGS OF SLOW FASHION
Slow Fashion is an awareness and approach to fashion, which considers the processes and resources required to make clothing, particularly focusing on sustainability. It involves buying better-quality garments that will last for longer and values fair treatment of people, animals and the planet.
The term Slow Fashion came about quite organically. It was coined by Kate Fletcher of the