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bag"},{"column":"title","relation":"contains","condition":"hobo"},{"column":"title","relation":"contains","condition":"tote"},{"column":"title","relation":"contains","condition":"purse"},{"column":"title","relation":"contains","condition":"bag"}],"published_scope":"global","image":{"created_at":"2020-12-28T01:36:41-08:00","alt":"CROSSBODY HOBO BAG | MOMO NEW YORK","width":1152,"height":1728,"src":"\/\/momonewyork.com\/cdn\/shop\/collections\/crossbody-hobo-bag-445526.jpg?v=1609148202"}},{"id":233259303071,"handle":"weekender-1","title":"WEEKENDER","updated_at":"2024-06-14T05:20:06-07:00","body_html":"\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eSHOP MOMO NEW YORK \u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eTOTE BAGS, BOHO, HOBO, WEEKENDER, BACKPACKS, BELT BAGAS, ETC.\u003c\/span\u003e","published_at":"2021-01-07T18:22:20-08:00","sort_order":"created-desc","template_suffix":"","disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"weekender"},{"column":"title","relation":"contains","condition":"bag"},{"column":"title","relation":"contains","condition":"backpack"}],"published_scope":"global","image":{"created_at":"2021-01-08T01:59:04-08:00","alt":"WEEKENDER | MOMO NEW YORK","width":1156,"height":1734,"src":"\/\/momonewyork.com\/cdn\/shop\/collections\/weekender-854370.jpg?v=1610099945"}},{"id":267577622687,"handle":"sale-items","updated_at":"2024-10-02T00:56:45-07:00","published_at":"2021-05-24T04:26:45-07:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"عناصر بيع مومو","body_html":"\u003cmeta charset=\"utf-8\"\u003e \u003cspan data-mce-fragment=\"1\"\u003eالبيع -\u003c\/span\u003e \u003cspan data-mce-fragment=\"1\"\u003eفي بعض الأحيان نقوم بفرز العناصر الزائدة عن المخزون - لنقل المخزون، نسمح لك باختيار السعر المناسب لك. يرجى استخدام زر \"اختر السعر المناسب لك\" على جميع العناصر المعروضة للبيع لإرسال السعر الذي ترغب في دفعه إلينا. (يرجى السماح لنا بما يصل إلى 12 ساعة للتحقق من المخزون والرد عليك).\u003c\/span\u003e \u003cstrong\u003eيرجى مراسلتنا عبر البريد الإلكتروني للحصول على رمز الخصم إذا لم تتلقاه بعد\u003c\/strong\u003e","image":{"created_at":"2021-05-24T10:18:24-07:00","alt":"WAREHOUSE SAMPLE SALE JUNE 2021 | MOMO NEW YORK","width":1800,"height":1800,"src":"\/\/momonewyork.com\/cdn\/shop\/collections\/warehouse-sample-sale-june-2021-131268.jpg?v=1622470540"}},{"id":227573432479,"handle":"make-an-offer","title":"MAKE AN OFFER","updated_at":"2024-10-08T22:10:01-07:00","body_html":"MAKE AN OFFER ON SELECTED ITEMS. WE WILL REVIEW YOUR OFFER AND WILL ACCEPT THE HIGHEST OFFER RECEIVED. YOU WILL RECEIVE YOUR REPLY WITHIN 3 to 5 DAYS.","published_at":"2020-11-09T20:35:36-08:00","sort_order":"created-desc","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"offer"},{"column":"type","relation":"not_equals","condition":"Product Fee"},{"column":"type","relation":"not_equals","condition":"mw_hidden_cart_fee"}],"published_scope":"global","image":{"created_at":"2020-11-10T00:00:21-08:00","alt":"MAKE AN OFFER | MOMO NEW YORK","width":700,"height":420,"src":"\/\/momonewyork.com\/cdn\/shop\/collections\/make-an-offer-747022.jpg?v=1604995221"}},{"id":233365340319,"handle":"why-sustainable-clothing","title":"Why Sustainable Clothing?","updated_at":"2024-10-27T17:20:27-07:00","body_html":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003eMOMO NEW YORK is a sustainable \u0026amp; ethical fashion brand designed in New York and manufactured in Thailand as well as parts of the US using ways that are environmentally friendly. We concentrate on the use of ethically sourced fabrics such a vintage garments, upcycled or repurposed clothing. MOMO NEW YORK practices 100% fair trade labors with all of our artisan workers.\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\u003cimg data-mce-fragment=\"1\" alt=\"MOMO NEW YORK - Sustainable, Ethical Clothing Brand\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0284\/0454\/7716\/files\/58D73557-98DE-4C45-8ABB-9CFEB7456ACF_1024x1024.jpg?v=1608171978\" data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0284\/0454\/7716\/files\/58D73557-98DE-4C45-8ABB-9CFEB7456ACF_1024x1024.jpg?v=1608171978\"\u003e\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cheader data-mce-fragment=\"1\"\u003e\n\u003ch1 data-mce-fragment=\"1\" class=\"h2\" itemprop=\"headline\"\u003eWHAT IS SLOW \u0026amp; SUSTAINABLE FASHION? WHY SLOW FASHION?\u003c\/h1\u003e\n\u003c\/header\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"blog__article__content rte\" itemprop=\"articleBody\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"article__block\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"article__content rich-text\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThe last few years a wave of change has been sweeping through the fashion industry, powered by real truths about its implications on the planet, people and animals. An increasing number of brands are rejecting the principles of\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eFast\u003ca data-mce-fragment=\"1\" href=\"https:\/\/goodonyou.eco\/what-is-fast-fashion\/\" target=\"_blank\" data-mce-href=\"https:\/\/goodonyou.eco\/what-is-fast-fashion\/\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/a\u003eFashion, as a more sustainable approach to making clothes comes to the fore. The\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003ca data-mce-fragment=\"1\" title=\"MOMO NEW YORK - Slow \u0026amp; Sustainable Clothing Fashion Brand\" href=\"https:\/\/momonewyork.com\/pages\/about\" data-mce-href=\"https:\/\/momonewyork.com\/pages\/about\"\u003eSlow Fashion movement\u003c\/a\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003ehas arrived. So what is Slow Fashion?\u003c\/p\u003e\n\u003ch2 data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eTHE BEGINNINGS OF SLOW FASHION\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp data-mce-fragment=\"1\"\u003eSlow Fashion is an awareness and approach to fashion, which considers the processes and resources required to make clothing, particularly focusing on sustainability. It involves buying better-quality garments that will last for longer and values fair treatment of people, animals and the planet.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThe term Slow Fashion came about quite organically. It was coined by Kate Fletcher of the\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003ca data-mce-fragment=\"1\" title=\"MOMO NEW YORK - Sustainable Fashion\" href=\"http:\/\/sustainable-fashion.com\/\" target=\"_blank\" data-mce-href=\"http:\/\/sustainable-fashion.com\/\"\u003eCentre for\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/a\u003e\u003ca data-mce-fragment=\"1\" title=\"MOMO MERAKI Sustainable Slow Fashion Movement\" href=\"https:\/\/www.momomeraki.com\/blogs\/momo-meraki-styling\/what-is-slow-sustainable-fashion\" target=\"_blank\" data-mce-href=\"https:\/\/www.momomeraki.com\/blogs\/momo-meraki-styling\/what-is-slow-sustainable-fashion\"\u003eSustainable\u003c\/a\u003e\u003ca data-mce-fragment=\"1\" href=\"http:\/\/sustainable-fashion.com\/\" target=\"_blank\" data-mce-href=\"http:\/\/sustainable-fashion.com\/\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eFashion\u003c\/a\u003e, following the phenomena of the\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eslow food movement. As with the slow food movement, Fletcher saw a need for a slower pace in the fashion industry.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eSlow Fashion opposes the\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003efast fashion\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003emodel that emerged around 20 years ago. And it’s fair to say Slow Fashion is 100% necessary, with brands like H\u0026amp;M\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003ca data-mce-fragment=\"1\" href=\"https:\/\/fashionunited.uk\/news\/fashion\/h-m-accused-of-burning-12-tonnes-of-new-unsold-clothing-per-year\/2017101726341\" target=\"_blank\" data-mce-href=\"https:\/\/fashionunited.uk\/news\/fashion\/h-m-accused-of-burning-12-tonnes-of-new-unsold-clothing-per-year\/2017101726341\"\u003eburning 12 tonnes of unsold garments per year in spite of its ongoing sustainability efforts to close the loop in fashion\u003c\/a\u003e.\u003c\/p\u003e\n\u003ch2 data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eSLOW FASHION BECOMES A MOVEMENT\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp data-mce-fragment=\"1\"\u003ePre-industrial revolution, garments were locally sourced and produced. People would buy durable clothing that could serve them for a long time, or make their own from the textiles and resources available to them. Clothing reflected the place and culture of the people wearing them.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eModern day Slow Fashion has seen some of these old ways come back into the picture. It encourages us to buy less garments at higher quality, made from more sustainable processes, less often. It also puts emphasis on the art of clothes making and celebrates the skills of the craftspeople who make them.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eSlow Fashion has seen increasing support in the last few years, with an awareness from consumers demanding higher sustainability and ethical standards. As\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003ca data-mce-fragment=\"1\" href=\"https:\/\/econsultancy.com\/four-factors-fuelling-the-growth-of-fast-fashion-retailers\/\" target=\"_blank\" data-mce-href=\"https:\/\/econsultancy.com\/four-factors-fuelling-the-growth-of-fast-fashion-retailers\/\"\u003eresearch\u003c\/a\u003e\u003ca data-mce-fragment=\"1\" href=\"https:\/\/econsultancy.com\/four-factors-fuelling-the-growth-of-fast-fashion-retailers\/\" target=\"_blank\" data-mce-href=\"https:\/\/econsultancy.com\/four-factors-fuelling-the-growth-of-fast-fashion-retailers\/\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eshows, 19% of\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/a\u003e\u003ca data-mce-fragment=\"1\" href=\"https:\/\/econsultancy.com\/four-factors-fuelling-the-growth-of-fast-fashion-retailers\/\" target=\"_blank\" data-mce-href=\"https:\/\/econsultancy.com\/four-factors-fuelling-the-growth-of-fast-fashion-retailers\/\"\u003ethe\u003c\/a\u003e\u003ca data-mce-fragment=\"1\" href=\"https:\/\/econsultancy.com\/four-factors-fuelling-the-growth-of-fast-fashion-retailers\/\" target=\"_blank\" data-mce-href=\"https:\/\/econsultancy.com\/four-factors-fuelling-the-growth-of-fast-fashion-retailers\/\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003etop fast fashion-related searches are linked to the environment, ethics\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/a\u003e\u003ca data-mce-fragment=\"1\" href=\"https:\/\/econsultancy.com\/four-factors-fuelling-the-growth-of-fast-fashion-retailers\/\" target=\"_blank\" data-mce-href=\"https:\/\/econsultancy.com\/four-factors-fuelling-the-growth-of-fast-fashion-retailers\/\"\u003eand\u003c\/a\u003e\u003ca data-mce-fragment=\"1\" href=\"https:\/\/econsultancy.com\/four-factors-fuelling-the-growth-of-fast-fashion-retailers\/\" target=\"_blank\" data-mce-href=\"https:\/\/econsultancy.com\/four-factors-fuelling-the-growth-of-fast-fashion-retailers\/\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003esustainability\u003c\/a\u003e.\u003c\/p\u003e\n\u003ch2 data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eSOME CHARACTERISTICS OF A SLOW FASHION BRAND\u003c\/b\u003e\u003c\/h2\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eMade from high quality, sustainable materials\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eOften in smaller (local) stores rather than huge chain enterprises\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eLocally sourced, produced and sold garments\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eFew, specific styles per collection, which are released twice or maximum three times per year.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-mce-fragment=\"1\"\u003e\n\u003cb data-mce-fragment=\"1\"\u003e\u003c\/b\u003eMOMO - Sustainable Leather\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003ca data-mce-fragment=\"1\" title=\"MOMO Leather Sandals\" href=\"https:\/\/momonewyork.com\/collections\/sandals\" data-mce-href=\"https:\/\/momonewyork.com\/collections\/sandals\"\u003eSandals\u003c\/a\u003e\n\u003c\/h2\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003e\u003cimg data-mce-fragment=\"1\" alt=\"Sustainable Sandals - MOMO NEW YORK\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0284\/0454\/7716\/files\/DD1E3404-A962-4F04-83B5-DACDDFF88EBF_1024x1024.jpg?v=1609322640\" data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0284\/0454\/7716\/files\/DD1E3404-A962-4F04-83B5-DACDDFF88EBF_1024x1024.jpg?v=1609322640\"\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"article__block\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"layout-block\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"layout-block__aside\"\u003e\n\u003cdiv data-mce-fragment=\"1\" data-rating=\"5\" class=\"rating\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"rating__inner\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"rating__item\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"rating__item\"\u003eMOMO NEW YORK Jacket Frida of the Hand\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003ca data-mce-fragment=\"1\" title=\"MOMO MERAKI Slow \u0026amp; Sustainable Fashion Embroidered Patchwork Collection\" href=\"https:\/\/www.momomeraki.com\/collections\/embroidered-patchwork-collection\" target=\"_blank\" data-mce-href=\"https:\/\/www.momomeraki.com\/collections\/embroidered-patchwork-collection\"\u003eEmbroidered Patchwork Collection\u003c\/a\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eusing vintage Saris\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"rating__item\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"rating__item\"\u003e\u003cb data-mce-fragment=\"1\"\u003e\u003cimg data-mce-fragment=\"1\" alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/2014\/7245\/files\/MomoNewYork_-601_copy_480x480.jpg?v=1562427993\" data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/2014\/7245\/files\/MomoNewYork_-601_copy_480x480.jpg?v=1562427993\"\u003e\u003c\/b\u003e\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"rating__item\"\u003e\n\u003cb data-mce-fragment=\"1\"\u003e\u003c\/b\u003e\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"rating__item\"\u003e\n\u003cb data-mce-fragment=\"1\"\u003e\u003c\/b\u003e\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"rating__item\"\u003e\u003cb data-mce-fragment=\"1\"\u003eHow is this slower approach changing the fashion industry?\u003c\/b\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"article__block\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"article__content rich-text\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eFrom top end to small scale designers,the values that make up the Slow Fashion movement suggest a complete overhaul of consuming and production. This approach has inspired many changes in recent years, particularly in the production of clothing, but also in consumer behaviour.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eAnd while there is a growing support for Slow Fashion, there is still a long way to go. To really support the Slow Fashion movement, we need to be a part of the growing movement of people looking beyond the “appeal” of the cheap, high turnover of fast fashion. We can maintain awareness of what a brand is really representing and focus on quality, not quantity by\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003ca data-mce-fragment=\"1\" title=\"MOMO SLOW AND SUSTAINABLE FASHION BRAND\" href=\"https:\/\/momonewyork.com\/pages\/about\" target=\"_blank\" data-mce-href=\"https:\/\/momonewyork.com\/pages\/about\"\u003esimplifying our wardrobes\u003c\/a\u003e. As they say, less is more, right?\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","published_at":"2021-01-08T20:35:45-08:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"boots"},{"column":"title","relation":"contains","condition":"kimono"},{"column":"title","relation":"contains","condition":"sandals"},{"column":"title","relation":"contains","condition":"mules"},{"column":"title","relation":"contains","condition":"kaftan"},{"column":"title","relation":"contains","condition":"bag"}],"published_scope":"global","image":{"created_at":"2021-01-09T02:00:51-08:00","alt":"Why Sustainable Clothing? | MOMO NEW YORK","width":889,"height":1334,"src":"\/\/momonewyork.com\/cdn\/shop\/collections\/why-sustainable-clothing-171280.jpg?v=1610186452"}},{"id":233365471391,"handle":"what-is-sustainable-fashion","title":"What is sustainable fashion?","updated_at":"2024-10-27T17:20:27-07:00","body_html":"\u003cmeta charset=\"utf-8\"\u003e\u003cheader data-mce-fragment=\"1\"\u003e\n\u003ch1 class=\"h2\" data-mce-fragment=\"1\" itemprop=\"headline\"\u003e\u003c\/h1\u003e\n\u003c\/header\u003e\n\u003cdiv class=\"blog__article__content rte\" data-mce-fragment=\"1\" itemprop=\"articleBody\"\u003e\n\u003cdiv class=\"article__block\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"article__content rich-text\" data-mce-fragment=\"1\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003eMOMO NEW YORK is a sustainable \u0026amp; ethical fashion brand designed in New York and manufactured in Thailand as well as parts of the US using ways that are environmentally friendly. We concentrate on the use of ethically sourced fabrics such a vintage garments, upcycled or repurposed clothing. MOMO NEW YORK practices 100% fair trade labors with all of our artisan workers.\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\u003cimg alt=\"MOMO NEW YORK - Sustainable, Ethical Clothing Brand\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0284\/0454\/7716\/files\/58D73557-98DE-4C45-8ABB-9CFEB7456ACF_1024x1024.jpg?v=1608171978\" data-mce-fragment=\"1\" data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0284\/0454\/7716\/files\/58D73557-98DE-4C45-8ABB-9CFEB7456ACF_1024x1024.jpg?v=1608171978\"\u003e\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cheader data-mce-fragment=\"1\"\u003e\n\u003ch1 class=\"h2\" data-mce-fragment=\"1\" itemprop=\"headline\"\u003eWHAT IS SLOW \u0026amp; SUSTAINABLE FASHION? WHY SLOW FASHION?\u003c\/h1\u003e\n\u003c\/header\u003e\n\u003cdiv class=\"blog__article__content rte\" data-mce-fragment=\"1\" itemprop=\"articleBody\"\u003e\n\u003cdiv class=\"article__block\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"article__content rich-text\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThe last few years a wave of change has been sweeping through the fashion industry, powered by real truths about its implications on the planet, people and animals. An increasing number of brands are rejecting the principles of\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eFast\u003ca href=\"https:\/\/goodonyou.eco\/what-is-fast-fashion\/\" data-mce-fragment=\"1\" target=\"_blank\" data-mce-href=\"https:\/\/goodonyou.eco\/what-is-fast-fashion\/\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/a\u003eFashion, as a more sustainable approach to making clothes comes to the fore. The\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003ca title=\"MOMO NEW YORK - Slow \u0026amp; Sustainable Clothing Fashion Brand\" href=\"https:\/\/momonewyork.com\/pages\/about\" data-mce-fragment=\"1\" data-mce-href=\"https:\/\/momonewyork.com\/pages\/about\"\u003eSlow Fashion movement\u003c\/a\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003ehas arrived. So what is Slow Fashion?\u003c\/p\u003e\n\u003ch2 data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eTHE BEGINNINGS OF SLOW FASHION\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp data-mce-fragment=\"1\"\u003eSlow Fashion is an awareness and approach to fashion, which considers the processes and resources required to make clothing, particularly focusing on sustainability. It involves buying better-quality garments that will last for longer and values fair treatment of people, animals and the planet.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThe term Slow Fashion came about quite organically. It was coined by Kate Fletcher of the\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003ca title=\"MOMO NEW YORK - Sustainable Fashion\" href=\"http:\/\/sustainable-fashion.com\/\" data-mce-fragment=\"1\" target=\"_blank\" data-mce-href=\"http:\/\/sustainable-fashion.com\/\"\u003eCentre for\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/a\u003e\u003ca title=\"MOMO MERAKI Sustainable Slow Fashion Movement\" href=\"https:\/\/www.momomeraki.com\/blogs\/momo-meraki-styling\/what-is-slow-sustainable-fashion\" data-mce-fragment=\"1\" target=\"_blank\" data-mce-href=\"https:\/\/www.momomeraki.com\/blogs\/momo-meraki-styling\/what-is-slow-sustainable-fashion\"\u003eSustainable\u003c\/a\u003e\u003ca href=\"http:\/\/sustainable-fashion.com\/\" data-mce-fragment=\"1\" target=\"_blank\" data-mce-href=\"http:\/\/sustainable-fashion.com\/\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eFashion\u003c\/a\u003e, following the phenomena of the\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eslow food movement. As with the slow food movement, Fletcher saw a need for a slower pace in the fashion industry.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eSlow Fashion opposes the\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003efast fashion\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003emodel that emerged around 20 years ago. And it’s fair to say Slow Fashion is 100% necessary, with brands like H\u0026amp;M\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/fashionunited.uk\/news\/fashion\/h-m-accused-of-burning-12-tonnes-of-new-unsold-clothing-per-year\/2017101726341\" data-mce-fragment=\"1\" target=\"_blank\" data-mce-href=\"https:\/\/fashionunited.uk\/news\/fashion\/h-m-accused-of-burning-12-tonnes-of-new-unsold-clothing-per-year\/2017101726341\"\u003eburning 12 tonnes of unsold garments per year in spite of its ongoing sustainability efforts to close the loop in fashion\u003c\/a\u003e.\u003c\/p\u003e\n\u003ch2 data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eSLOW FASHION BECOMES A MOVEMENT\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp data-mce-fragment=\"1\"\u003ePre-industrial revolution, garments were locally sourced and produced. People would buy durable clothing that could serve them for a long time, or make their own from the textiles and resources available to them. Clothing reflected the place and culture of the people wearing them.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eModern day Slow Fashion has seen some of these old ways come back into the picture. It encourages us to buy less garments at higher quality, made from more sustainable processes, less often. It also puts emphasis on the art of clothes making and celebrates the skills of the craftspeople who make them.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eSlow Fashion has seen increasing support in the last few years, with an awareness from consumers demanding higher sustainability and ethical standards. As\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/econsultancy.com\/four-factors-fuelling-the-growth-of-fast-fashion-retailers\/\" data-mce-fragment=\"1\" target=\"_blank\" data-mce-href=\"https:\/\/econsultancy.com\/four-factors-fuelling-the-growth-of-fast-fashion-retailers\/\"\u003eresearch\u003c\/a\u003e\u003ca href=\"https:\/\/econsultancy.com\/four-factors-fuelling-the-growth-of-fast-fashion-retailers\/\" data-mce-fragment=\"1\" target=\"_blank\" data-mce-href=\"https:\/\/econsultancy.com\/four-factors-fuelling-the-growth-of-fast-fashion-retailers\/\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eshows, 19% of\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/a\u003e\u003ca href=\"https:\/\/econsultancy.com\/four-factors-fuelling-the-growth-of-fast-fashion-retailers\/\" data-mce-fragment=\"1\" target=\"_blank\" data-mce-href=\"https:\/\/econsultancy.com\/four-factors-fuelling-the-growth-of-fast-fashion-retailers\/\"\u003ethe\u003c\/a\u003e\u003ca href=\"https:\/\/econsultancy.com\/four-factors-fuelling-the-growth-of-fast-fashion-retailers\/\" data-mce-fragment=\"1\" target=\"_blank\" data-mce-href=\"https:\/\/econsultancy.com\/four-factors-fuelling-the-growth-of-fast-fashion-retailers\/\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003etop fast fashion-related searches are linked to the environment, ethics\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/a\u003e\u003ca href=\"https:\/\/econsultancy.com\/four-factors-fuelling-the-growth-of-fast-fashion-retailers\/\" data-mce-fragment=\"1\" target=\"_blank\" data-mce-href=\"https:\/\/econsultancy.com\/four-factors-fuelling-the-growth-of-fast-fashion-retailers\/\"\u003eand\u003c\/a\u003e\u003ca href=\"https:\/\/econsultancy.com\/four-factors-fuelling-the-growth-of-fast-fashion-retailers\/\" data-mce-fragment=\"1\" target=\"_blank\" data-mce-href=\"https:\/\/econsultancy.com\/four-factors-fuelling-the-growth-of-fast-fashion-retailers\/\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003esustainability\u003c\/a\u003e.\u003c\/p\u003e\n\u003ch2 data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eSOME CHARACTERISTICS OF A SLOW FASHION BRAND\u003c\/b\u003e\u003c\/h2\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eMade from high quality, sustainable materials\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eOften in smaller (local) stores rather than huge chain enterprises\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eLocally sourced, produced and sold garments\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eFew, specific styles per collection, which are released twice or maximum three times per year.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-mce-fragment=\"1\"\u003e\n\u003cb data-mce-fragment=\"1\"\u003e\u003c\/b\u003eMOMO - Sustainable Leather\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003ca title=\"MOMO Leather Sandals\" href=\"https:\/\/momonewyork.com\/collections\/sandals\" data-mce-fragment=\"1\" data-mce-href=\"https:\/\/momonewyork.com\/collections\/sandals\"\u003eSandals\u003c\/a\u003e\n\u003c\/h2\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003e\u003cimg alt=\"Sustainable Sandals - MOMO NEW YORK\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0284\/0454\/7716\/files\/DD1E3404-A962-4F04-83B5-DACDDFF88EBF_1024x1024.jpg?v=1609322640\" data-mce-fragment=\"1\" data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0284\/0454\/7716\/files\/DD1E3404-A962-4F04-83B5-DACDDFF88EBF_1024x1024.jpg?v=1609322640\"\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"article__block\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"layout-block\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"layout-block__aside\" data-mce-fragment=\"1\"\u003e\n\u003cdiv data-rating=\"5\" class=\"rating\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"rating__inner\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"rating__item\" data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"rating__item\" data-mce-fragment=\"1\"\u003eMOMO NEW YORK Jacket Frida of the Hand\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003ca title=\"MOMO MERAKI Slow \u0026amp; Sustainable Fashion Embroidered Patchwork Collection\" href=\"https:\/\/www.momomeraki.com\/collections\/embroidered-patchwork-collection\" data-mce-fragment=\"1\" target=\"_blank\" data-mce-href=\"https:\/\/www.momomeraki.com\/collections\/embroidered-patchwork-collection\"\u003eEmbroidered Patchwork Collection\u003c\/a\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eusing vintage Saris\u003c\/div\u003e\n\u003cdiv class=\"rating__item\" data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"rating__item\" data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/2014\/7245\/files\/MomoNewYork_-601_copy_480x480.jpg?v=1562427993\" data-mce-fragment=\"1\" data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/2014\/7245\/files\/MomoNewYork_-601_copy_480x480.jpg?v=1562427993\"\u003e\u003c\/b\u003e\u003c\/div\u003e\n\u003cdiv class=\"rating__item\" data-mce-fragment=\"1\"\u003e\n\u003cb data-mce-fragment=\"1\"\u003e\u003c\/b\u003e\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"rating__item\" data-mce-fragment=\"1\"\u003e\n\u003cb data-mce-fragment=\"1\"\u003e\u003c\/b\u003e\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"rating__item\" data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eHow is this slower approach changing the fashion industry?\u003c\/b\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"article__block\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"article__content rich-text\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eFrom top end to small scale designers,the values that make up the Slow Fashion movement suggest a complete overhaul of consuming and production. This approach has inspired many changes in recent years, particularly in the production of clothing, but also in consumer behaviour.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eAnd while there is a growing support for Slow Fashion, there is still a long way to go. To really support the Slow Fashion movement, we need to be a part of the growing movement of people looking beyond the “appeal” of the cheap, high turnover of fast fashion. We can maintain awareness of what a brand is really representing and focus on quality, not quantity by\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003ca title=\"MOMO SLOW AND SUSTAINABLE FASHION BRAND\" href=\"https:\/\/momonewyork.com\/pages\/about\" data-mce-fragment=\"1\" target=\"_blank\" data-mce-href=\"https:\/\/momonewyork.com\/pages\/about\"\u003esimplifying our wardrobes\u003c\/a\u003e. As they say, less is more, right?\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","published_at":"2021-01-08T20:41:05-08:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"boots"},{"column":"title","relation":"contains","condition":"bag"},{"column":"title","relation":"contains","condition":"sandals"},{"column":"title","relation":"contains","condition":"mules"},{"column":"title","relation":"contains","condition":"kimono"},{"column":"title","relation":"contains","condition":"kaftan"}],"published_scope":"global","image":{"created_at":"2021-01-09T02:00:49-08:00","alt":"What is sustainable fashion? | MOMO NEW YORK","width":889,"height":1334,"src":"\/\/momonewyork.com\/cdn\/shop\/collections\/what-is-sustainable-fashion-532351.jpg?v=1610186449"}},{"id":231912702111,"handle":"anthropologie-brand","title":"ANTHROPOLOGIE BRAND","updated_at":"2024-10-27T17:20:27-07:00","body_html":"SHOP MOMO BRAND AS AS SEEN AT ANTHROPOLOGIE","published_at":"2020-12-22T23:02:02-08:00","sort_order":"created-desc","template_suffix":"","disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"boots"},{"column":"title","relation":"contains","condition":"free people"},{"column":"title","relation":"contains","condition":"dress"},{"column":"title","relation":"contains","condition":"boho"},{"column":"title","relation":"contains","condition":"bag"}],"published_scope":"global","image":{"created_at":"2020-12-23T01:26:44-08:00","alt":"ANTHROPOLOGIE BRAND | MOMO NEW YORK","width":1242,"height":1530,"src":"\/\/momonewyork.com\/cdn\/shop\/collections\/anthropologie-brand-996485.jpg?v=1608715605"}},{"id":180581597316,"handle":"artist-collection","updated_at":"2024-10-27T17:20:04-07:00","published_at":"2020-03-28T03:22:29-07:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"مجموعة الفنانين","body_html":"","image":{"created_at":"2020-06-16T20:30:19-07:00","alt":"ARTIST COLLECTION | MOMO NEW YORK","width":1104,"height":1430,"src":"\/\/momonewyork.com\/cdn\/shop\/collections\/artist-collection-929948.jpg?v=1592364620"}},{"id":232269545631,"handle":"boho-purses","title":"BOHO PURSES","updated_at":"2024-06-14T05:20:06-07:00","body_html":"BEAUTIFUL MOMO NEW YORK BOHO BAGS, PURSES TOTES, AS SEEN AT ANTHROPOLOGIE, FREE PEOPLE, MODA OPERANDI, NET-A-PORTER.COM, REVOLVE","published_at":"2020-12-27T19:00:57-08:00","sort_order":"created-desc","template_suffix":"","disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"purse"},{"column":"title","relation":"contains","condition":"bag"},{"column":"title","relation":"contains","condition":"boho bag"},{"column":"title","relation":"contains","condition":"tote"}],"published_scope":"global","image":{"created_at":"2020-12-28T01:36:37-08:00","alt":"BOHO PURSES | MOMO NEW YORK","width":1152,"height":1728,"src":"\/\/momonewyork.com\/cdn\/shop\/collections\/boho-purses-973707.jpg?v=1609148198"}},{"id":233261924511,"handle":"women-purse","title":"WOMEN PURSE","updated_at":"2024-06-14T05:20:06-07:00","body_html":"\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eSHOP MOMO NEW YORK, FANNY BAGS, CLUTCH BAGS, WEEKENDER, TOTES, BAGS\u003c\/span\u003e","published_at":"2021-01-07T18:57:15-08:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"bag"},{"column":"title","relation":"contains","condition":"weekender"},{"column":"title","relation":"contains","condition":"clutch"},{"column":"title","relation":"contains","condition":"backpack"},{"column":"title","relation":"contains","condition":"purse"}],"published_scope":"global","image":{"created_at":"2021-01-08T01:59:10-08:00","alt":"WOMEN PURSE | MOMO NEW YORK","width":1156,"height":1734,"src":"\/\/momonewyork.com\/cdn\/shop\/collections\/women-purse-369064.jpg?v=1610099951"}},{"id":164115382404,"handle":"stylist-fashion-influencer","updated_at":"2024-10-02T00:56:45-07:00","published_at":"2020-01-21T17:48:00-08:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"مصمم أزياء مؤثر على إنستغرام ","body_html":"\u003cmeta charset=\"utf-8\"\u003e\n\n\u003cdiv class=\"wrap container\" role=\"document\" style=\";text-align:right;direction:rtl\"\u003e\n\n\u003cdiv class=\"content\" style=\";text-align:right;direction:rtl\"\u003e\u003cmain class=\"main\"\u003e\n\u003carticle class=\"post-848 post type-post status-publish format-standard has-post-thumbnail hentry category-industry category-influencer-marketing\"\u003e\n\u003cdiv class=\"flex flex-wrap -mx-6\" style=\";text-align:right;direction:rtl\"\u003e\n\n\u003cdiv class=\"w-full md:w-2\/3 mx-auto px-6 py-4\" style=\";text-align:right;direction:rtl\"\u003e\n\n\u003ch1 class=\"entry-title text-center mb-8\" style=\";text-align:right;direction:rtl\"\u003e\u003cbr\u003e\u003c\/h1\u003e\n\n\u003cmeta charset=\"utf-8\"\u003e\n\n \u003ch1 class=\"entry-title text-center mb-8\" style=\";text-align:right;direction:rtl\"\u003e\u003cspan\u003eماذا يفعل مؤثر الموضة ومصمم الأزياء؟\u003c\/span\u003e\u003c\/h1\u003e\n\n\u003ch2 class=\"entry-title text-center mb-8\" style=\";text-align:right;direction:rtl\"\u003e مؤثرو الموضة وكيف يغيرون صناعة الأزياء\u003cbr\u003e\n\n\u003c\/h2\u003e\n\n\u003cdiv class=\"entry-content leading-normal\" style=\";text-align:right;direction:rtl\"\u003e\n\n\u003ch4 style=\";text-align:right;direction:rtl\"\u003e ونظراً لبيئة الشركات الناشئة والرغبة في التغيير، فمن العجيب أن صناعة الأزياء تتحول بالفعل من الداخل. فالشركات الناشئة لا علاقة لها بهذا الأمر كثيراً. فالأمر يتعلق بالعالم الرقمي وتفضيلات المستهلكين وأنماط الحياة.\u003cspan\u003e \u003c\/span\u003eمنافذ بيع الأزياء السريعة\u003cspan\u003e \u003c\/span\u003eمثل H\u0026amp;M وForever 21 وZara التي تقلب صناعة الأزياء رأسًا على عقب. ويتولى المؤثرون في مجال الموضة زمام المبادرة.\u003c\/h4\u003e\n\n\u003cp style=\";text-align:right;direction:rtl\"\u003e إن العلامات واضحة. فلم يعد بوسع تجار التجزئة في مجال الأزياء الراقية الاعتماد على النموذج القديم لعروض الأزياء على المنصات لعرض اتجاهات الموسم المقبل. فقد تحولت مساحات البيع بالتجزئة إلى مراكز للإلهام، وأصبحت الآن تستضيف فعاليات لمرافقة المبيعات. ومن بين القوى الدافعة وراء هذا الاتجاه الجديد أن المستهلكين ــ وأبناء جيل الألفية على وجه الخصوص ــ تبنوا نهجاً مختلفاً تماماً عندما يتعلق الأمر بشراء الملابس. والدور الرائد في هذا التحول يقع على أيدي المؤثرين في عالم الموضة.\u003c\/p\u003e\n\n \u003ch3 style=\";text-align:right;direction:rtl\"\u003eعقلية \"انظر الآن، اشتري الآن\"\u003c\/h3\u003e\n\n\u003cp style=\";text-align:right;direction:rtl\"\u003e ببساطة: لا يرغب المتسوقون في الانتظار. ومع وجود الإنترنت في جيوب الجميع وملايين خيارات الشراء المتاحة بنقرة واحدة والتسليم في اليوم التالي، فلماذا ينتظرون؟ إن مرونة منافذ الأزياء السريعة تعني أن الاتجاهات الجديدة يمكن تكييفها وإنتاجها وإتاحتها في غضون أسابيع. وعلاوة على ذلك، غالبًا ما تكون بأسعار أقل من أسعار دور الأزياء الكبرى.\u003c\/p\u003e\n\n\u003cp style=\";text-align:right;direction:rtl\"\u003e وقد شهد التغيير تحول شركات الأزياء نحو المنصات الرقمية، سواء للمبيعات أو التسويق. فعندما سارت شركة فندي، على سبيل المثال، على خطى دولتشي آند غابانا من خلال مركزها الإلكتروني الجديد، كانت نواياها واضحة: توصيل رؤية العلامة التجارية \"بطريقة أصيلة ومبتكرة\" من خلال منصة مخصصة لجيل الألفية.\u003c\/p\u003e\n\n\u003ch3 style=\";text-align:right;direction:rtl\"\u003e فجوة تم سدها من خلال وسائل التواصل الاجتماعي والمؤثرين في عالم الموضة\u003c\/h3\u003e\n\n \u003cp style=\";text-align:right;direction:rtl\"\u003eفي العام الماضي، أفادت شركة أبحاث السوق Mintel أن أكثر من 35% من الشابات في الولايات المتحدة يعتبرن وسائل التواصل الاجتماعي هي المؤثر الرئيسي في مشترياتهن من الملابس. والولايات المتحدة في المقدمة، لكن أوروبا تأتي خلفها مباشرة. وما علينا إلا أن ننظر إلى عدد علامات التصنيف ومشاهير إنستغرام والمؤثرين في عالم الموضة في الإعلانات لنرى كيف يؤثر هذا على التسويق. فالعالم الإلكتروني ليس مكانًا للبيع فحسب، بل إنه أيضًا المكان الذي يمكنك من خلاله الوصول إلى الجماهير. وأفضل طريقة للقيام بذلك هي التركيز على المؤثرين.\u003c\/p\u003e\n\n \u003cp style=\";text-align:right;direction:rtl\"\u003eمن مدوني الموضة إلى مشاهير وسائل التواصل الاجتماعي، يتمتع المؤثرون بسلطة هائلة على جماهيرهم. في حين كانت مجلات الموضة في الماضي تتحكم في الاتجاهات من خلال عملية تحرير صارمة، فإن كلمة تأييد واحدة من الشخص المناسب يمكن أن تترجم الآن إلى نقرات وتحويلات ومبيعات. ليس من المستغرب أن تعترف شركة بربري علنًا بتعيين نجل ديفيد بيكهام لتصوير حملتها الأخيرة بسبب متابعيه البالغ عددهم 6 ملايين على إنستغرام. لا يعد المؤثرون في الموضة مجرد أصل إضافي في حملات تسويق الموضة: بل أصبحوا جزءًا لا يتجزأ من سرد القصص بين الملابس والمستهلك.\u003c\/p\u003e\n\n\u003cblockquote style=\";text-align:right;direction:rtl\"\u003e\n\n\u003cp style=\";text-align:right;direction:rtl\"\u003e \"لا يعد المؤثرون في مجال الموضة مجرد أصول إضافية في حملات تسويق الموضة: بل يصبحون جزءًا لا يتجزأ من القصة بين الملابس والمستهلك.\"\u003c\/p\u003e\n\n\n\u003c\/blockquote\u003e\n\n\u003ch3 style=\";text-align:right;direction:rtl\"\u003e كيفية اختيار المؤثرين في مجال الموضة\u003c\/h3\u003e\n\n \u003cp style=\";text-align:right;direction:rtl\"\u003eمن نواحٍ عديدة، لا يختلف استهداف المؤثرين للتسويق عن التسويق التقليدي. تحتاج علامتك التجارية إلى معرفة وفهم جمهورها. وهذا يعني إنشاء ملف تعريف كامل لمشهدهم عبر الإنترنت: ما نوع المدونات التي يقرؤونها، ومن يتابعون على تويتر؟ هل يركزون على الصور أم المحتوى؟ تذكر أن قنوات التواصل الاجتماعي قد لا تكون كلها متساوية في نظرهم، لذا من المهم التركيز على القناة التي تناسب رسالتك بشكل أفضل.\u003c\/p\u003e\n\n \u003cp style=\";text-align:right;direction:rtl\"\u003eوعلى نحو مماثل، فإن إلقاء شبكة واسعة للغاية لجذب المؤثرين في عالم الموضة قد يكون له سلبيات أكثر من إيجابياته. فعلى الرغم من ولائهم، فإن متابعي المؤثرين يتمتعون بذكاء لا يصدق. فهم يعبدون الشفافية، وأفضل المؤثرين يعرفون بالضبط كيفية التوفيق بين الترويج الصريح والذوق الشخصي. ولهذا السبب قد يكون من المفيد التركيز على عشرات من المؤثرين.\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/join.marketing\/2017\/micro-influencers-2-0\/\"\u003e(المؤثرون الصغار)\u003c\/a\u003e\u003cspan\u003e \u003c\/span\u003eمن الأفضل أن تختار من يتحدث لغتك حقًا، بدلاً من التودد إلى أحد المؤثرين الكبار الذي قد تغرق اتصالاته في الضوضاء، أو ما هو أسوأ من ذلك، قد يعاني من رد فعل عنيف من الجمهور.\u003c\/p\u003e\n\n \u003cp style=\";text-align:right;direction:rtl\"\u003eأخيرًا، ضع في اعتبارك أن المؤثرين قد يحتاجون إلى مزيد من الاهتمام مقارنة بحملات التسويق الرقمي القياسية. باستخدام أداة مثل\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/join.marketing\/\"\u003eانضم\u003c\/a\u003e ، يمكنك بسهولة البقاء على اتصال بجميع المدونين الذين تعمل معهم. علاوة على ذلك، لا داعي للقلق بشأن العقود أو المدفوعات - يتم التعامل مع كل ذلك داخليًا. عند انتهاء الحملة، يوفر لك Join لوحة معلومات واضحة تعرض النتائج (الحية) للحملة. هذه هي الطريقة التي نتعامل \u003cem\u003eبها حقًا\u003c\/em\u003e\u003cspan\u003e \u003c\/span\u003eقم بتبسيط التسويق المؤثر. هل أنت مهتم بعرض توضيحي؟ لا تتردد واحصل على\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/join.marketing\/contact\"\u003eاتصل بنا\u003c\/a\u003e .\u003c\/p\u003e\n\n\u003ch3 style=\";text-align:right;direction:rtl\"\u003e الأفكار النهائية\u003c\/h3\u003e\n\n\u003cp style=\";text-align:right;direction:rtl\"\u003e لطالما عُرف عالم الموضة بالسرعة. ولكن في العالم الرقمي، تضاعفت هذه السرعة عشرة أضعاف، مما يعني أن العلامات التجارية بحاجة إلى أن تكون أكثر مرونة وسرعة من أي وقت مضى.\u003c\/p\u003e\n\n \u003cp style=\";text-align:right;direction:rtl\"\u003eلحسن الحظ، فتحت قنوات التواصل الاجتماعي والمؤثرون الباب أمام نوع جديد تمامًا من التسويق. وهو نوع يتسم بالتحدي والتطور المستمر، ولكن الأهم من ذلك أنه إبداعي. ففي نهاية المطاف، هذه هي الصفة التي يربطها معظم الناس بعالم الموضة. \u003c\/p\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003c\/article\u003e\n\u003c\/main\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003csection class=\"block mt-16\" id=\"free-trial\"\u003e\u003c\/section\u003e","image":{"created_at":"2020-06-16T20:31:48-07:00","alt":"STYLIST INSTAGRAM INFLUENCER | MOMO NEW YORK","width":1000,"height":1500,"src":"\/\/momonewyork.com\/cdn\/shop\/collections\/stylist-instagram-influencer-575874.jpg?v=1592364709"}},{"id":233370779807,"handle":"clothes-like-free-people","title":"CLOTHES LIKE FREE PEOPLE","updated_at":"2024-10-27T17:20:27-07:00","body_html":"\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eSHOP MOMO NEW YORK BOOTS, SHOES, SANDALS, HANDMADE, MOMO NEW YORK HAVE BEEN FEATURED AT FREE PEOPLE, ANTHROPOLOGIE ETC.\u003c\/span\u003e","published_at":"2021-01-08T22:26:20-08:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"boots"},{"column":"title","relation":"contains","condition":"sandals"},{"column":"title","relation":"contains","condition":"kimono"},{"column":"title","relation":"contains","condition":"bag"},{"column":"title","relation":"contains","condition":"weekender"}],"published_scope":"global","image":{"created_at":"2021-01-09T02:00:37-08:00","alt":"CLOTHES LIKE FREE PEOPLE | MOMO NEW YORK","width":1242,"height":1530,"src":"\/\/momonewyork.com\/cdn\/shop\/collections\/clothes-like-free-people-796985.jpg?v=1610186438"}},{"id":187533557892,"handle":"wholesale","updated_at":"2024-10-27T17:20:04-07:00","published_at":"2020-05-10T01:45:26-07:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"مومو نيويورك بالجملة","body_html":"\u003cp style=\";text-align:right;direction:rtl\"\u003eاستخدم الكود: 'wholesale' عند الدفع لتكلفة الجملة الخاصة بك\u003c\/p\u003e\n\u003cp style=\";text-align:right;direction:rtl\"\u003e للاستفسارات يرجى مراسلتنا على البريد الإلكتروني التالي: wholesale@momonewyork.com\u003c\/p\u003e","image":{"created_at":"2020-06-16T20:31:00-07:00","alt":"MOMO NEW YORK WHOLESALE | MOMO NEW YORK","width":1365,"height":2048,"src":"\/\/momonewyork.com\/cdn\/shop\/collections\/momo-new-york-wholesale-264840.jpg?v=1592364661"}}]
تستغرق الطلبات التي تتم معالجتها هنا من 5 إلى 7 أيام عمل للوصول. نحن نشحن إلى جميع أنحاء العالم. تبلغ تكلفة الطلبات الدولية 30 دولارًا أمريكيًا للشحن بمعدل ثابت وستستغرق أيضًا من 5 إلى 7 أيام عمل. يتم توزيع الشحن من الولايات المتحدة وبرلين وألمانيا وبانكوك وتايلاند. يرجى ملاحظة أن جميع أحذيتنا بالإضافة إلى معظم العناصر الأخرى يتم تصنيعها حسب الطلب. تشير أوقات عملية الشحن إلى أوقات شحن الطلب وليس وقت تقديم الطلب. يستغرق تصنيع أحذيتنا المصنوعة يدويًا حوالي 5 أيام. يستغرق تصنيع الملابس المخيطة يدويًا حوالي يومين. تستغرق العناصر المطرزة يدويًا حوالي 20 يومًا. في حالة احتياجك إلى تسليم أحد العناصر بسرعة، يرجى الاستفسار منا قبل تقديم الطلب للتأكد من إمكانية تصنيعه.
