[{"id":273854464159,"handle":"2021-fashion-trends","title":"2021 Fashion Trends - MOMO NEW YORK","updated_at":"2022-08-08T02:37:55-07:00","body_html":"\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eWhile it’s been a quiet year for the fashion world, this season has unveiled seriously bold and stylish designs. Large and in-charge blazers, bold blue bags, and sleek face masks dominated Fashion Weeks over the last few weeks. This year, some of the most influential decades have played a huge role in this season’s looks. We’re loving every single one of them, and you can see why. From Paris to Milan, find serious style inspiration with the top fashion trends spotted at SS21 Fashion Weeks.\u003c\/span\u003e","published_at":"2021-07-29T21:40:03-07:00","sort_order":"created-desc","template_suffix":"","disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"jacket"},{"column":"title","relation":"contains","condition":"fisherman"},{"column":"title","relation":"contains","condition":"kaftan"},{"column":"title","relation":"contains","condition":"kimono"},{"column":"title","relation":"contains","condition":"sequin"},{"column":"title","relation":"contains","condition":"eloise"},{"column":"title","relation":"contains","condition":"selina"},{"column":"title","relation":"contains","condition":"western"},{"column":"title","relation":"contains","condition":"mules"},{"column":"title","relation":"contains","condition":"crochet"},{"column":"title","relation":"contains","condition":"black"},{"column":"title","relation":"contains","condition":"yellow"},{"column":"title","relation":"contains","condition":"pink"},{"column":"title","relation":"contains","condition":"purple"},{"column":"title","relation":"contains","condition":"lavender"}],"published_scope":"global","image":{"created_at":"2021-07-30T10:18:42-07:00","alt":"2021 Fashion Trends - MOMO NEW YORK | MOMO NEW YORK","width":1365,"height":2048,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0284\/0454\/7716\/collections\/2021-fashion-trends-momo-new-york-363034.jpg?v=1627665523"}},{"id":158085939332,"handle":"all","title":"All","updated_at":"2022-08-08T02:37:55-07:00","body_html":"","published_at":"2019-12-19T20:35:37-08:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"type","relation":"not_equals","condition":"Digital Track"},{"column":"type","relation":"not_equals","condition":"Product Fee"},{"column":"type","relation":"not_equals","condition":"mw_hidden_cart_fee"}],"published_scope":"global"},{"id":231911522463,"handle":"anthropologie","title":"ANTHROPOLOGIE","updated_at":"2022-08-07T22:52:33-07:00","body_html":"SHOP MOMO NEW YORK AS SEEN AT ANTHROPOLGIE","published_at":"2020-12-22T22:45:27-08:00","sort_order":"created-desc","template_suffix":"","disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"free people"},{"column":"title","relation":"contains","condition":"anthropologie"},{"column":"title","relation":"contains","condition":"boho"},{"column":"title","relation":"contains","condition":"mask"},{"column":"title","relation":"contains","condition":"boots"}],"published_scope":"global","image":{"created_at":"2020-12-23T01:26:43-08:00","alt":"ANTHROPOLOGIE | MOMO NEW YORK","width":1365,"height":2048,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0284\/0454\/7716\/collections\/anthropologie-193713.jpg?v=1608715603"}},{"id":231912702111,"handle":"anthropologie-brand","title":"ANTHROPOLOGIE BRAND","updated_at":"2022-08-08T02:37:52-07:00","body_html":"SHOP MOMO BRAND AS AS SEEN AT ANTHROPOLOGIE","published_at":"2020-12-22T23:02:02-08:00","sort_order":"created-desc","template_suffix":"","disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"boots"},{"column":"title","relation":"contains","condition":"free people"},{"column":"title","relation":"contains","condition":"dress"},{"column":"title","relation":"contains","condition":"boho"},{"column":"title","relation":"contains","condition":"bag"}],"published_scope":"global","image":{"created_at":"2020-12-23T01:26:44-08:00","alt":"ANTHROPOLOGIE BRAND | MOMO NEW YORK","width":1242,"height":1530,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0284\/0454\/7716\/collections\/anthropologie-brand-996485.jpg?v=1608715605"}},{"id":180581597316,"handle":"artist-collection","updated_at":"2022-08-08T02:37:55-07:00","published_at":"2020-03-28T03:22:29-07:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"ARTIST COLLECTION","body_html":"","image":{"created_at":"2020-06-16T20:30:19-07:00","alt":"ARTIST COLLECTION | MOMO NEW YORK","width":1104,"height":1430,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0284\/0454\/7716\/collections\/artist-collection-929948.jpg?v=1592364620"}},{"id":233370648735,"handle":"beach-kimono","title":"BEACH KIMONO","updated_at":"2022-08-08T02:37:55-07:00","body_html":"\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eSHOP MOMO NEW YOR BEACH KIMONOS HANDAMDE\u003c\/span\u003e","published_at":"2021-01-08T22:23:37-08:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"title","relation":"contains","condition":"kimono"},{"column":"type","relation":"not_equals","condition":"Product Fee"},{"column":"type","relation":"not_equals","condition":"mw_hidden_cart_fee"}],"published_scope":"global","image":{"created_at":"2021-01-09T02:00:29-08:00","alt":"BEACH KIMONO | MOMO NEW YORK","width":1365,"height":2048,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0284\/0454\/7716\/collections\/beach-kimono-599377.jpg?v=1610186430"}},{"id":223334072479,"handle":"best-seller","updated_at":"2022-08-08T02:37:55-07:00","published_at":"2020-10-07T00:30:57-07:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"BEST SELLER","body_html":"SHOP MOMO NEW YORK BEST SELLERS","image":{"created_at":"2020-10-07T11:51:34-07:00","alt":"BEST SELLER | MOMO NEW YORK","width":1365,"height":2048,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0284\/0454\/7716\/collections\/best-seller-934931.jpg?v=1631323789"}},{"id":161533984900,"handle":"best-sellers-stylist-choice","updated_at":"2022-08-08T02:37:55-07:00","published_at":"2020-01-07T21:25:59-08:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"BEST SELLERS. STYLIST CHOICE","body_html":"","image":{"created_at":"2020-06-16T20:30:24-07:00","alt":"BEST SELLERS. STYLIST CHOICE | MOMO NEW YORK","width":600,"height":315,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0284\/0454\/7716\/collections\/best-sellers-stylist-choice-155994.jpg?v=1592364625"}},{"id":204315426975,"handle":"black-kimono-dresses-kaftan","title":"Black Kaftan, Black Kimono, Black Dresses, Black Boots - Shop all black","updated_at":"2022-08-08T02:35:31-07:00","body_html":"Shop MOMO's all black collection. Choose between Black Kaftans, Black Kimonos, Black Dresses, Black Boots etc. If you like a solid black this is your site... choose all styles available in black color.","published_at":"2020-07-04T00:10:56-07:00","sort_order":"created-desc","template_suffix":"","disjunctive":true,"rules":[{"column":"variant_title","relation":"contains","condition":"black"},{"column":"title","relation":"contains","condition":"black"}],"published_scope":"global","image":{"created_at":"2020-07-04T05:34:02-07:00","alt":"Black Kaftan, Black Kimono, Black Dresses, Black Boots - Shop all black | MOMO NEW YORK","width":1365,"height":2048,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0284\/0454\/7716\/collections\/black-kaftan-black-kimono-black-dresses-black-boots-shop-all-black-694076.jpg?v=1593866042"}},{"id":158568972420,"handle":"city-dresses","updated_at":"2022-08-08T02:37:52-07:00","published_at":"2019-12-24T02:57:22-08:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"CITY DRESSES","body_html":""},{"id":233370779807,"handle":"clothes-like-free-people","title":"CLOTHES LIKE FREE PEOPLE","updated_at":"2022-08-08T02:37:55-07:00","body_html":"\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eSHOP MOMO NEW YORK BOOTS, SHOES, SANDALS, HANDMADE, MOMO NEW YORK HAVE BEEN FEATURED AT FREE PEOPLE, ANTHROPOLOGIE ETC.\u003c\/span\u003e","published_at":"2021-01-08T22:26:20-08:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"boots"},{"column":"title","relation":"contains","condition":"sandals"},{"column":"title","relation":"contains","condition":"kimono"},{"column":"title","relation":"contains","condition":"bag"},{"column":"title","relation":"contains","condition":"weekender"}],"published_scope":"global","image":{"created_at":"2021-01-09T02:00:37-08:00","alt":"CLOTHES LIKE FREE PEOPLE | MOMO NEW YORK","width":1242,"height":1530,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0284\/0454\/7716\/collections\/clothes-like-free-people-796985.jpg?v=1610186438"}},{"id":203678285983,"handle":"cotton-beach-kaftans","title":"COTTON BEACH KAFTANS - CAFTANS FOR WOMEN","updated_at":"2022-08-08T02:37:55-07:00","body_html":"\u003cmeta charset=\"utf-8\"\u003e\n\u003ch1\u003e\u003cspan\u003eWHAT IS A KAFTAN \u0026amp; HOW TO WEAR THEM? \u003c\/span\u003e\u003c\/h1\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/momonewyork.com\/collections\/bags\" target=\"_blank\" title=\"MOMO BOHO CHIC HANDBAGS\" rel=\"noopener noreferrer\"\u003eBeach bag\u003c\/a\u003e? Check. \u003ca href=\"https:\/\/momonewyork.com\/collections\/shoes\" title=\"MOMO SHOES \u0026amp; SANDALS\"\u003eCute sandals?\u003c\/a\u003e\u003cspan\u003e \u003c\/span\u003eCheck. A sun hat? Check. What's missing for your next vacation? A stylish caftan (or two). From silk-print maxi options, to long-sleeve versions that'll keep you warm on a breezy day, these hit all the right fashion trends. Toss one on before dinner or over your bathing suit, and before you know it, they'll be replacing your favorite spring dress.\u003c\/p\u003e\n\u003cp\u003eKaftans are among the earliest fashion garments, meaning they have to be doing something right to still be around and in full-force. The gracious silhouette allows the wearer complete range of motion for the ultimate in comfort while still maintaining a chic facade. Though we've long loved them as a cover-up at the beach or poolside, they are just as perfect for a sophisticated work from home style, or daydreaming from your couch about your future travel plans. No matter where your days take you, here are some of the most stylish caftans to don for every occasion.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cheader class=\"entry-header\"\u003e\n\u003ch1 class=\"entry-title\" itemprop=\"headline\"\u003eHow to Wear a Kaftan: Style Tips \u0026amp; More\u003c\/h1\u003e\n\u003c\/header\u003e\n\u003cdiv class=\"entry-content\" itemprop=\"text\"\u003e\n\u003cp lang=\"en-CA\" align=\"justify\"\u003eThey are loosely-fit, yet always flattering, and freely-flowing. Despite what some people think, women included, kaftans are not only suitable for the beach. Although it is a great beachwear\u003cspan\u003e \u003c\/span\u003e\u003cspan lang=\"en-US\"\u003epiece\u003c\/span\u003e, a kaftan can be much more than that. In fact, you can easily impress and turn heads wearing a kaftan regardless of the occasion. You just need to style it right. Let us see where and how you can wear one and look gorgeous all day long.\u003c\/p\u003e\n\u003cp lang=\"en-CA\" align=\"justify\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch2 lang=\"en-CA\" align=\"justify\"\u003e\u003cspan\u003e\u003cb\u003eA Small Initiation \u003c\/b\u003e\u003cb\u003eInto The Kaftan World\u003c\/b\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003ch3 lang=\"en-CA\" align=\"justify\"\u003e\u003cspan\u003e\u003cb\u003eWhat is a Kaftan?\u003c\/b\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp lang=\"en-CA\" align=\"justify\"\u003eA traditional kaftan or caftan is an ankle-length garment with long, flowing sleeves. This loose type of dress was originally a long, buttoned up robe mainly worn by men in the Middle East.\u003cspan\u003e \u003c\/span\u003e\u003cspan lang=\"en-US\"\u003eKafta\u003c\/span\u003e\u003cspan lang=\"en-US\"\u003en\u003c\/span\u003e\u003cspan lang=\"en-US\"\u003es\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003eused to be made\u003cspan\u003e \u003c\/span\u003e\u003cspan lang=\"en-US\"\u003eof\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003eeither silk or cotton and often came with a sash or belt around the waist\u003cspan\u003e \u003c\/span\u003e\u003cspan lang=\"en-US\"\u003eand\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003eelbow-length or longer sleeves. The Topkapi Palace in Istanbul has an amazing collection of such kaftans sewn in rich, luxurious fabrics. Back then, wearing a kaftan was considered a privilege of the Ottoman Sultans of Turkey and those that had a high place in society. It was regarded as such a valuable and prized piece of clothing that was given to important officials of the Ottoman Empire during big religious festivals or generals that had triumphed in the battlefield.\u003c\/p\u003e\n\u003cp lang=\"en-CA\" align=\"justify\"\u003eThings changed over the years though, and the kaftan went from being a luxurious garment to something only worn by the poorer people, as well as shopkeepers by the 19\u003csup\u003eth\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003ecentury!\u003c\/p\u003e\n\u003cp lang=\"en-CA\" align=\"justify\"\u003eThat being said, kaftans have found their way back to the fashion scene in recent years (although we cannot say they were ever out of fashion) and are becoming increasingly more popular, pleasing the taste of both women that wish for classy and chic formal outfit\u003cspan lang=\"en-US\"\u003es\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003eand those that are drawn into more casual appearances; yet, do not want to look like a tomboy.\u003c\/p\u003e\n\u003ch3 lang=\"en-CA\" align=\"justify\"\u003e\u003cspan\u003e\u003cb\u003eHow to Wear a Kaftan\u003c\/b\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003ch4 lang=\"en-CA\" align=\"justify\"\u003e\u003cspan\u003e\u003cb\u003e1. On The Beach\u003c\/b\u003e\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp lang=\"en-CA\" align=\"justify\"\u003eIt is one of the most popular (if not THE most popular) ways of wearing a kaftan these days. Use it as a coverup on the beach and instantly take your beachwear to an upper level. Made from a light, breezy fabric, a kaftan is a superb option if you want to accessorize your swimsuit or bikini. Not to mention that it also provides you with protection against the sun’s UV rays (if long enough to cover most of your body).\u003c\/p\u003e\n\u003cp lang=\"en-CA\" align=\"justify\"\u003eConsidering that it is not a fitted garment, it goes without saying that you can wear it and rest assured you will remain cool while dipping your feet in the sand. As for those ladies that are a bit self-conscious about their body in swimwear (we strongly believe there is divine beauty in every body, regardless of its size, though), a kaftan will help them look gorgeous while staying cool, and showing just as much skin as they feel comfortable with.\u003c\/p\u003e\n\u003cp lang=\"en-CA\" align=\"justify\"\u003ePair it up with a stylish pair of sandals and your designer shades and you are beach ready. If you want to add more style to your beachwear (say,\u003cspan\u003e \u003c\/span\u003e\u003cspan lang=\"en-US\"\u003eyou\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003ewant to go for lunch at a seaside restaurant), add a belt and you are done!\u003c\/p\u003e\n\u003cp lang=\"en-CA\" align=\"justify\"\u003e\u003cspan\u003e\u003cb\u003eTip\u003c\/b\u003e\u003c\/span\u003e: Choose a kaftan in a natural fabric (i.e. organic cotton)\u003cspan\u003e \u003c\/span\u003e\u003cspan lang=\"en-US\"\u003eto\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003ehelp your body remain cool (natural fabrics “breathe”).\u003c\/p\u003e\n\u003ch4 lang=\"en-CA\" align=\"justify\"\u003e\u003cspan\u003e\u003cb\u003e2. For Formal or Casual Occasions\u003c\/b\u003e\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp lang=\"en-CA\" align=\"justify\"\u003eKaftans look great on almost all women, no matter their shape or size, and help hide any parts of the body you would not like to be accentuated. For example, women with a bigger bust can get an incredibly flattering appearance with a kaftan with long sleeves and a low V-neck.\u003c\/p\u003e\n\u003cp lang=\"en-CA\" align=\"justify\"\u003eIf you are into boho chic, pop on a pair of flat sandals (Ancient Greek style is excellent but any leather piece will do), add a soft shoulder handbag, and\u003cspan\u003e \u003c\/span\u003e\u003cspan lang=\"en-US\"\u003ea\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003epair of large, designer sunglasses, and you’ve got yourself the boho chic outfit you wanted! Wear it\u003cspan\u003e \u003c\/span\u003e\u003cspan lang=\"en-US\"\u003ewhen you go to\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003ethe beach or\u003cspan\u003e \u003c\/span\u003e\u003cspan lang=\"en-US\"\u003eat\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003ecasual summer parties on weekends.\u003c\/p\u003e\n\u003cp lang=\"en-CA\" align=\"justify\"\u003eTo jazz your kaftan up and make it more appropriate for formal occasions, opt for a more fitted design and choose a piece\u003cspan\u003e \u003c\/span\u003e\u003cspan lang=\"en-US\"\u003emade of\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003esilk or another luxurious fabric. For added allure, consider a kaftan made from layers of sheer fabric. Pair it with jewelry (i.e. a silver or gold belt) to dress it up for even more formal instances. Jewelled sandals with heels will help make a chic statement and add to the luxury feel of your outfit.\u003c\/p\u003e\n\u003cp lang=\"en-CA\" align=\"justify\"\u003e\u003cspan\u003e\u003cb\u003eTip\u003c\/b\u003e\u003cb\u003es\u003c\/b\u003e\u003c\/span\u003e:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp lang=\"en-CA\" align=\"justify\"\u003eWear your brightly-coloured kaftan with the beautiful safari\/West Africa patterns with a matching head wrap and scarf\u003cspan\u003e \u003c\/span\u003e\u003cspan lang=\"en-US\"\u003e(or even a straw hat!).\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp lang=\"en-CA\" align=\"justify\"\u003e\u003cspan lang=\"en-US\"\u003eYou can m\u003c\/span\u003eake your waist look tiny by cinching your kaftan in with a wide leather belt.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp lang=\"en-CA\" align=\"justify\"\u003eA silk or cotton kaftan top looks wonderful over shorts. Top it up with beads and achieve the perfect casual summer look.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp lang=\"en-CA\" align=\"justify\"\u003eKaftans are very comfortable and loose-fitting, which\u003cspan\u003e \u003c\/span\u003e\u003cspan lang=\"en-US\"\u003eis why they are th\u003c\/span\u003ee perfect sleepwear and loungewear too. Just pick a pattern you like and make sure your item is made\u003cspan\u003e \u003c\/span\u003e\u003cspan lang=\"en-US\"\u003eof\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003ea natural fabric so that you\u003cspan lang=\"en-US\"\u003er\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003ebody is kept cool even on hot days.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 lang=\"en-CA\" align=\"justify\"\u003e\u003cbr\u003e\u003c\/h3\u003e\n\u003ch3 lang=\"en-CA\" align=\"justify\"\u003e\u003cspan\u003e\u003cb\u003eWhat to Look For When You Want to Find the Perfect Kaftan\u003c\/b\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003ch4 lang=\"en-CA\" align=\"justify\"\u003e\u003cspan\u003e\u003cb\u003e1. The Right Fabric\u003c\/b\u003e\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp lang=\"en-CA\" align=\"justify\"\u003eIt all depends on when you plan to wear your kaftan. The flowy fabric it is usually made of can make your dress look inappropriate for the occasion you want it unless you upgrade its look with carefully selected accessories. Having said that, a kaftan made of silk, cotton or another natural fabric is definitely a great pick for a casual outing (i.e. beach picnic). Choose rayon, georgette, satin or silk for a more formal event, such as an evening party.\u003c\/p\u003e\n\u003ch4 lang=\"en-CA\" align=\"justify\"\u003e\u003cspan\u003e\u003cb\u003e2. The Right Length\u003c\/b\u003e\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp lang=\"en-CA\" align=\"justify\"\u003eYou can find both short and long versions of the dress. A medium-length, printed kaftan is much more preferred for a day in the office, especially when teamed up with a pair of leggings while a short kaftan is an excellent choice for a casual outing. To complete the look, you can match it with a pair of shorts or slim-fit jeans. Finally, a long\u003cspan\u003e \u003c\/span\u003e\u003cspan lang=\"en-US\"\u003ekaftan\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e(at least, mid-calf length – floor-length dresses add more style and class, though) can be worn at a formal function, such as a beach wedding or a cocktail party.\u003c\/p\u003e\n\u003ch4 lang=\"en-CA\" align=\"justify\"\u003e\u003cspan\u003e\u003cb\u003e3. The Right Bag\u003c\/b\u003e\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp lang=\"en-CA\" align=\"justify\"\u003eDue to its loose fit, a kaftan looks a bit oversized. Since the trick is to have harmony and balance, small purses and bags (for a casual look), as well as clutches (for an evening party or formal occasions) go well with it. If you need to wear a bag, pick one that matches the colour of your dress.\u003c\/p\u003e\n\u003ch4 lang=\"en-CA\" align=\"justify\"\u003e\u003cspan\u003e\u003cb\u003e4. The Right Shoes\u003c\/b\u003e\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp lang=\"en-CA\" align=\"justify\"\u003eA pair of nude heels look\u003cspan lang=\"en-US\"\u003es\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003efantastic when teamed with a printed kaftan. The great thing about kaftans is that you can wear them with whatever shoe you wish, from wedge sandals to a pair of high heels, depending on the look you want to achieve. Of course, it is probably wise not to wear a silk kaftan with wedges or luxurious silver high heels with a cotton kaftan.\u003c\/p\u003e\n\u003cp lang=\"en-CA\" align=\"justify\"\u003e\u003cspan\u003e\u003cb\u003eOutfit Idea\u003c\/b\u003e\u003c\/span\u003e: You will be amazed by how a monochrome kaftan, paired with a basic tee, worn out denim, and a pair of white sneakers can so easily create the ultimate casual summer look!\u003c\/p\u003e\n\u003ch4 lang=\"en-CA\" align=\"justify\"\u003e\u003cspan\u003e\u003cb\u003e5. The Right Accessories\u003c\/b\u003e\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp lang=\"en-CA\" align=\"justify\"\u003eSome elegant pieces of jewellery can make you look more sophisticated in your kaftan. Needless to say, if the kaftan already has shiny embellishments, better avoid overdoing it with jewellery that make a loud statement, such as heavy, long neck pieces or earrings. Instead, a chic watch, ring, belt or small pearl earrings that look great regardless of the occasion you wear them for,\u003cspan\u003e \u003c\/span\u003e\u003cspan lang=\"en-US\"\u003eare\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003esafe and stylish choices. On the other hand, if your kaftan is rather plain with no fancy prints, you can upgrade your look with a sleek necklace and\/or a subtle bracelet.\u003c\/p\u003e\n\u003cp lang=\"en-CA\" align=\"justify\"\u003eKaftans are sold in a wide variety of designs, fabrics, and colours and can become anything you want them to be, from sleek and sophisticated garments worn to weddings to\u003cspan\u003e \u003c\/span\u003e\u003cspan lang=\"en-US\"\u003edresses suited to\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003ea beach party. You may even find top-end designer kaftans, as well as brightly-coloured and patterned kaftans which look more like robes (see women in West Africa – they call such kaftans\u003cspan\u003e \u003c\/span\u003e\u003ci\u003eboubou\u003c\/i\u003e) that you simply slip over your head and enjoy a relaxing time at home, by the pool or at the beach.\u003c\/p\u003e\n\u003cp lang=\"en-US\" align=\"justify\"\u003e\u003cspan lang=\"en-CA\"\u003eThis exceptionally versatile and comfortable piece of clothing is a perfect companion that has rightfully earned its place in every woman’s travel bag and summer wardrobe.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp lang=\"en-US\" align=\"justify\"\u003e \u003c\/p\u003e\n\u003cp lang=\"en-US\" align=\"justify\"\u003e\u003ca href=\"https:\/\/momonewyork.com\/collections\/kaftan-dresses\" title=\"SHOP MOMO KAFTAN DRESSES CAFTAN STYLING TIPS \"\u003e\u003cspan lang=\"en-CA\"\u003eSHOP MOMO KAFTANS HERE\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e","published_at":"2020-06-30T01:33:09-07:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"kaftan"},{"column":"title","relation":"contains","condition":"kimono"},{"column":"title","relation":"contains","condition":"caftan"}],"published_scope":"global","image":{"created_at":"2020-07-01T02:20:59-07:00","alt":"COTTON BEACH KAFTANS - CAFTANS FOR WOMEN | MOMO NEW YORK","width":1365,"height":2048,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0284\/0454\/7716\/collections\/cotton-beach-kaftans-caftans-for-women-727321.jpg?v=1593595260"}},{"id":269630898335,"handle":"crochet-collection","title":"CROCHET COLLECTION","updated_at":"2022-08-08T02:35:31-07:00","body_html":"SHOP THE MOMO CROCHET COLLECTION, BOOTS, KIMONOS, CARDIGAN, JACKETS ETC.","published_at":"2021-06-18T02:55:32-07:00","sort_order":"created-desc","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"crochet"}],"published_scope":"global","image":{"created_at":"2021-06-18T11:08:42-07:00","alt":"CROCHET COLLECTION | MOMO NEW YORK","width":892,"height":1338,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0284\/0454\/7716\/collections\/crochet-collection-550642.jpg?v=1624039723"}},{"id":164919967876,"handle":"editorial-as-seen-on-instagram-instyle-etc","updated_at":"2022-08-08T02:37:55-07:00","published_at":"2020-01-26T01:17:37-08:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"EDITORIAL AS SEEN ON INSTAGRAM INSTYLE ETC.","body_html":"","image":{"created_at":"2020-06-16T20:30:30-07:00","alt":"EDITORIAL AS SEEN ON INSTAGRAM INSTYLE ETC. | MOMO NEW YORK","width":1080,"height":1101,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0284\/0454\/7716\/collections\/editorial-as-seen-on-instagram-instyle-etc-657804.jpg?v=1622624203"}},{"id":158568349828,"handle":"embroidered-dreses","updated_at":"2022-07-29T20:45:06-07:00","published_at":"2019-12-24T02:57:22-08:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"EMBROIDERED DRESSES","body_html":""},{"id":233372221599,"handle":"ethical-clothing","title":"ETHICAL CLOTHING","updated_at":"2022-08-08T02:37:55-07:00","body_html":"SHOP ETHICAL CLOTHING.","published_at":"2021-01-08T23:17:34-08:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"boots"},{"column":"title","relation":"contains","condition":"sandals"},{"column":"title","relation":"contains","condition":"backpack"},{"column":"title","relation":"contains","condition":"booties"},{"column":"title","relation":"contains","condition":"kimono"},{"column":"title","relation":"contains","condition":"kaftan"}],"published_scope":"global","image":{"created_at":"2021-01-09T02:00:39-08:00","alt":"ETHICAL CLOTHING | MOMO NEW YORK","width":889,"height":1334,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0284\/0454\/7716\/collections\/ethical-clothing-954547.jpg?v=1610186439"}},{"id":202703798431,"handle":"flowy-embroidered-kaftans","updated_at":"2022-08-08T02:37:55-07:00","published_at":"2020-06-23T22:09:51-07:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"FLOWY \u0026 EMBROIDERED KAFTANS","body_html":"\u003cmeta charset=\"utf-8\"\u003e\n\u003ch1\u003e\u003cspan\u003eWHY WE LOVE BEAUTIFUL FLOWY \u0026amp; EMBROIDERED KAFTANS \u003c\/span\u003e\u003c\/h1\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/momonewyork.com\/collections\/bags\" target=\"_blank\" title=\"MOMO BOHO CHIC HANDBAGS\" rel=\"noopener noreferrer\"\u003eBeach bag\u003c\/a\u003e? Check. \u003ca href=\"https:\/\/momonewyork.com\/collections\/shoes\" title=\"MOMO SHOES \u0026amp; SANDALS\"\u003eCute sandals?\u003c\/a\u003e Check. A sun hat? Check. What's missing for your next vacation? A stylish caftan (or two). From silk-print maxi options, to long-sleeve versions that'll keep you warm on a breezy day, these hit all the right fashion trends. Toss one on before dinner or over your bathing suit, and before you know it, they'll be replacing your \u003ca href=\"https:\/\/www.oprahmag.com\/style\/g25858020\/cute-spring-dresses\/\" target=\"_blank\" data-vars-ga-outbound-link=\"https:\/\/www.oprahmag.com\/style\/g25858020\/cute-spring-dresses\/\" rel=\"noopener noreferrer\"\u003efavorite spring dress\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eKaftans are among the earliest fashion garments, meaning they have to be doing something right to still be around and in full-force. The gracious silhouette allows the wearer complete range of motion for the ultimate in comfort while still maintaining a chic facade. Though we've long loved them as a cover-up at the beach or poolside, they are just as perfect for a sophisticated work from home style, or daydreaming from your couch about your future travel plans. No matter where your days take you, here are some of the most stylish caftans to don for every occasion.\u003cbr\u003e\u003c\/p\u003e","image":{"created_at":"2020-06-27T03:38:57-07:00","alt":"FLOWY \u0026 EMBROIDERED KAFTANS | MOMO NEW YORK","width":1365,"height":2048,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0284\/0454\/7716\/collections\/flowy-embroidered-kaftans-137112.jpg?v=1593254338"}},{"id":231909163167,"handle":"free-people-clothing","title":"FREE PEOPLE CLOTHING","updated_at":"2022-08-07T22:52:33-07:00","body_html":"SHOP MOMO NEW FREE PEOPLE CLOTHING. DRESSES, BAGS, MASKS, BOOTS ETC.","published_at":"2020-12-22T22:10:43-08:00","sort_order":"created-desc","template_suffix":"","disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"free people"},{"column":"title","relation":"contains","condition":"mask"},{"column":"title","relation":"contains","condition":"boots"},{"column":"title","relation":"contains","condition":"boho"}],"published_scope":"global","image":{"created_at":"2020-12-23T01:27:20-08:00","alt":"FREE PEOPLE CLOTHING | MOMO NEW YORK","width":1178,"height":1432,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0284\/0454\/7716\/collections\/free-people-clothing-774486.jpg?v=1608715641"}},{"id":212919582879,"handle":"free-people-masks","title":"Free People Masks - Beautiful Face Masks","updated_at":"2022-08-05T15:55:11-07:00","body_html":"\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eShop our Embroidered, Velvet, Sequins, Cotton, Washable \u003c\/span\u003e\u003cem\u003eFace Mask. Look stylish in the beautiful hand made face masks. As seen at FREE PEOPLE\u003c\/em\u003e","published_at":"2020-08-14T22:54:34-07:00","sort_order":"created-desc","template_suffix":"","disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"mask"},{"column":"title","relation":"contains","condition":"free people"}],"published_scope":"global","image":{"created_at":"2020-08-15T10:02:11-07:00","alt":"Free People Masks - Beautiful Face Masks | MOMO NEW YORK","width":1365,"height":2048,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0284\/0454\/7716\/collections\/free-people-masks-beautiful-face-masks-906203.jpg?v=1597510932"}},{"id":204312019103,"handle":"free-people","title":"FREE PEOPLE X MOMO NEW YORK COLLEECTION","updated_at":"2022-08-05T15:55:11-07:00","body_html":"SHOP THE MOMO X FREE PEOPLE COLLECTION. KAFTANS, HANDBAGS, WEEKENDER BAGS, BOOTS, SHOES, SANDALS, CAFTAN DRESSES, etc. AS SEEN AT FREE PEOPLE.","published_at":"2020-07-03T23:37:43-07:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"Free People"},{"column":"tag","relation":"equals","condition":"FREE PEOPLE Bag"},{"column":"tag","relation":"equals","condition":"FREE PEOPLE Boho Bag"},{"column":"tag","relation":"equals","condition":"free people"}],"published_scope":"global","image":{"created_at":"2020-07-04T05:34:06-07:00","alt":"FREE PEOPLE X MOMO NEW YORK COLLEECTION | MOMO NEW YORK","width":1365,"height":2048,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0284\/0454\/7716\/collections\/free-people-x-momo-new-york-colleection-790426.jpg?v=1593866047"}},{"id":202960666783,"handle":"boho-kaftan","title":"HOW TO WEAR YOUR FLOWY BOHO KAFTAN - 3 IMPORTANT STYLING TIPS","updated_at":"2022-08-08T02:37:55-07:00","body_html":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cspan\u003eA \u003c\/span\u003e\u003cb\u003ekaftan\u003c\/b\u003e\u003cspan\u003e or \u003c\/span\u003e\u003cb\u003ecaftan\u003c\/b\u003e\u003cspan\u003e (\/ˈkæftæn\/; Persian: خفتان khaftān) is a variant of the robe or tunic, and has been worn in a number of cultures around the world for thousands of years and is of Asiatic origin. ... The \u003c\/span\u003e\u003cb\u003ekaftan\u003c\/b\u003e\u003cspan\u003e is often worn as a coat or as an overdress, usually having long sleeves and reaching to the ankles.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"entry-title\"\u003e\u003cspan\u003eA medium-length, printed \u003c\/span\u003e\u003cb\u003ekaftan\u003c\/b\u003e\u003cspan\u003e is much more preferred for a day in the office, especially when teamed up with a pair of leggings while a short \u003c\/span\u003e\u003cb\u003ekaftan\u003c\/b\u003e\u003cspan\u003e is an excellent choice for a casual outing. To complete the look, \u003c\/span\u003e\u003cb\u003eyou can\u003c\/b\u003e\u003cspan\u003e match it with a pair of shorts or slim-fit \u003c\/span\u003e\u003cb\u003ejeans\u003c\/b\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"entry-title\"\u003e\u003cspan\u003eA \u003cem\u003ecaftan\u003c\/em\u003e is versatile and can be worn as a top, \u003cem\u003edress\u003c\/em\u003e, skirt, and so on. The styling opportunities for them are endless. \u003c\/span\u003eKaftan Dresses are usually made of a flowy fabric which gives you a laid back, comfortable look. \u003c\/p\u003e\n\u003cp class=\"entry-title\"\u003e\u003cstrong\u003eWear Dress in an Impeccable way\u003c\/strong\u003e\u003cspan\u003e:- You can always wear a belt with a kaftan which will give the Kaftan the look of a dress. Whether you plan on wearing a long kaftan or a short one, a belt can bring your entire outfit together.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"entry-title\"\u003e\u003cstrong\u003ePair outfit with perfect footwear\u003c\/strong\u003e\u003cspan\u003e:- Your outfit can never be complete without a good pair of footwear. Same goes for kaftans. You could style your kaftan anyway you want, but if your footwear is not on point, it can ruin your entire look. You can pair a long, ankle length kaftan with wedges or even flats as your feet will probably not be the focal point of your outfit. If you are wearing a knee length or short kaftan, wearing heels can give you an elegant and sophisticated touch. Keep in mind that your footwear does not clash with the kaftan. If your kaftan is printed with intricate pattern, go for simple colour heels. For a plain kaftan you can always use some stylish footwear.\u003c\/span\u003e \u003c\/p\u003e\n\u003ch4 class=\"entry-title\"\u003eTHE PERFECT BOHO DRESS FOR SUMMER TRAVEL\u003cbr\u003e\n\u003c\/h4\u003e\n\u003cp\u003e\u003cspan\u003eKaftans are ideal for traveling to a destination wedding, for instance. The hand embroidered crochet caftans, would be great for a beach wedding, whether you’re the bride or a guest. It would make a fun rehearsal dress as well, for a boho bride.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eKaftans are beautiful and easy to wear in the city on your next staycation or really anything in between.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","published_at":"2020-06-25T10:36:37-07:00","sort_order":"created-desc","template_suffix":"","disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"kaftan"},{"column":"title","relation":"contains","condition":"flowy"},{"column":"title","relation":"contains","condition":"caftan"},{"column":"title","relation":"contains","condition":"kimono"}],"published_scope":"global","image":{"created_at":"2020-06-27T03:39:10-07:00","alt":"HOW TO WEAR YOUR FLOWY BOHO KAFTAN - 3 IMPORTANT STYLING TIPS | MOMO NEW YORK","width":1365,"height":2048,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0284\/0454\/7716\/collections\/how-to-wear-your-flowy-boho-kaftan-3-important-styling-tips-686301.jpg?v=1593254350"}},{"id":231911358623,"handle":"image-consultant","title":"IMAGE CONSULTANT","updated_at":"2022-08-07T22:52:33-07:00","body_html":"SHOP MOMO NEW YORK AS SEEN AT FREE PEOPLE, ANTHROPOLGIE, REVOLVE, NET-A-PORTER.COM ETC\u0026gt;","published_at":"2020-12-22T22:41:14-08:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"free people"},{"column":"title","relation":"contains","condition":"Boho"},{"column":"title","relation":"contains","condition":"bohemian"},{"column":"title","relation":"contains","condition":"boots"}],"published_scope":"global","image":{"created_at":"2020-12-23T01:27:34-08:00","alt":"IMAGE CONSULTANT | MOMO NEW YORK","width":889,"height":1334,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0284\/0454\/7716\/collections\/image-consultant-849443.jpg?v=1608715655"}},{"id":158568939652,"handle":"kaftan-dresses","updated_at":"2022-08-08T02:37:55-07:00","published_at":"2019-12-24T02:57:22-08:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"KAFTAN \u0026 DRESSES","body_html":"SHOP MOMO KAFTAN \u0026amp; DRESSES","image":{"created_at":"2022-04-03T04:16:09-07:00","alt":"KAFTAN \u0026 DRESSES | MOMO NEW YORK","width":1365,"height":2048,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0284\/0454\/7716\/collections\/kaftan-dresses-715561.jpg?v=1648984570"}},{"id":385997308120,"handle":"kaftan-kimonos","title":"KAFTAN \u0026 KIMONOS","updated_at":"2022-08-08T02:37:55-07:00","body_html":"\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eKaftans and Kimonos are the easiest way to layer-up your look. A boho favorite think fringing, florals and lace trims. No longer restricted to beachwear, they’re the perfect lightweight jacket replacement. Pair them with skinny jeans or denim shorts for a look you can work at home or abroad.\u003c\/span\u003e","published_at":"2022-03-29T03:35:10-07:00","sort_order":"created-desc","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"kaftan"},{"column":"tag","relation":"equals","condition":"Kimono"}],"published_scope":"global","image":{"created_at":"2022-03-29T04:06:02-07:00","alt":"KAFTAN \u0026 KIMONOS | MOMO NEW YORK","width":945,"height":1417,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0284\/0454\/7716\/collections\/kaftan-kimonos-546804.jpg?v=1658292508"}},{"id":231909523615,"handle":"kimono","title":"KIMONO","updated_at":"2022-08-08T02:37:55-07:00","body_html":"SHOP MOMO KIMONOS AS SEEN AT FREE PEOPLE, ANTHROPOLGIE, REVOLVE, NET-A-PORTER.COM ETC.","published_at":"2020-12-22T22:14:26-08:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"title","relation":"contains","condition":"Kimono"},{"column":"type","relation":"not_equals","condition":"Product Fee"},{"column":"type","relation":"not_equals","condition":"mw_hidden_cart_fee"}],"published_scope":"global","image":{"created_at":"2020-12-23T01:27:41-08:00","alt":"KIMONO | MOMO NEW YORK","width":683,"height":1025,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0284\/0454\/7716\/collections\/kimono-299394.jpg?v=1608715661"}},{"id":204310315167,"handle":"kimono-maxi-dress","title":"Kimono Maxi Dress- Black Kimono, Kimono Sleeve Dress","updated_at":"2022-08-08T02:37:55-07:00","body_html":"Shop our Kimono Maxi Dresses in Black or as a Kimono Sleeve Dress. Choose between hand embroidered kaftans, city chic caftan dresses in maxi style or a solid white dress for the beach or by the pool. Sold at FREE PEOPLE, ANTHROPOLOGIE, SHOPBOP, NET-A-PORTER.COM, BLOOMINGDALES etc.","published_at":"2020-07-03T23:16:11-07:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"kimono"},{"column":"title","relation":"contains","condition":"maxi dress"},{"column":"title","relation":"contains","condition":"caftan"},{"column":"title","relation":"contains","condition":"kaftan"}],"published_scope":"global","image":{"created_at":"2020-07-04T05:34:08-07:00","alt":"Kimono Maxi Dress- Black Kimono, Kimono Sleeve Dress | MOMO NEW YORK","width":1365,"height":2048,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0284\/0454\/7716\/collections\/kimono-maxi-dress-black-kimono-kimono-sleeve-dress-849317.jpg?v=1593866049"}},{"id":204309790879,"handle":"kimono-robe","title":"Kimono Robe - Silk, Cotton Embroidered, Lace","updated_at":"2022-08-08T02:37:55-07:00","body_html":"\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eWrap yourself up in \u003c\/span\u003e\u003cem\u003erobes\u003c\/em\u003e\u003cspan\u003e and \u003c\/span\u003e\u003cem\u003ekimonos\u003c\/em\u003e\u003cspan\u003e made from luxe silk \u0026amp; lace. Choose between cotton hand embroidered styles as well as different shapes. Whether you are looking for a solid black or white kimono or a colorful flower print we got you covered. Sold at ANTHROPOLOGIE, FREE PEOPLE, NET-A-PORTER.COM, SELFFRIDGES etc. \u003c\/span\u003e","published_at":"2020-07-03T23:08:34-07:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"title","relation":"contains","condition":"kimono"},{"column":"type","relation":"not_equals","condition":"Product Fee"},{"column":"type","relation":"not_equals","condition":"mw_hidden_cart_fee"}],"published_scope":"global","image":{"created_at":"2020-07-04T05:34:11-07:00","alt":"Kimono Robe - Silk, Cotton Embroidered, Lace | MOMO NEW YORK","width":1365,"height":2048,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0284\/0454\/7716\/collections\/kimono-robe-silk-cotton-embroidered-lace-535838.jpg?v=1593866051"}},{"id":158568611972,"handle":"kimonos","updated_at":"2022-08-08T02:37:55-07:00","published_at":"2019-12-24T02:57:22-08:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"KIMONOS","body_html":"","image":{"created_at":"2020-06-16T20:30:40-07:00","alt":"KIMONOS | MOMO NEW YORK","width":1365,"height":2048,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0284\/0454\/7716\/collections\/kimonos-974936.jpg?v=1592364641"}},{"id":181090615428,"handle":"momo-new-york-stayhome-collection-dresses-skirts-tops-to-wear-at-home","updated_at":"2022-07-29T20:45:06-07:00","published_at":"2020-03-30T02:07:08-07:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"MOMO NEW YORK #stayhome COLLECTION - DRESSES, SKIRTS, TOPS TO WEAR AT HOME","body_html":"","image":{"created_at":"2020-06-16T20:30:43-07:00","alt":"MOMO NEW YORK #stayhome COLLECTION - DRESSES, SKIRTS, TOPS TO WEAR AT HOME | MOMO NEW YORK","width":1152,"height":2048,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0284\/0454\/7716\/collections\/momo-new-york-stayhome-collection-dresses-skirts-tops-to-wear-at-home-964091.jpg?v=1592364644"}},{"id":172125159556,"handle":"instyle-germany","updated_at":"2022-08-08T02:37:55-07:00","published_at":"2020-02-27T23:12:42-08:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"MOMO NEW YORK Stiefel, Boots Boho Chic Kleider, Sommer Kaftane und vieles mehr","body_html":"\u003ch3\u003eMOMO NEW YORK - Boots, Bohemian Chic Kleider, Kaftane, Taschen... Boho Chic, #bohemianlove. \u003c\/h3\u003e\n\u003ch3\u003eVersandfrei nach Deutschland. Code 'stayhome' \u003c\/h3\u003e\n\u003ch3\u003eBoots jetzt auch custom made. mehr Infos \u003ca href=\"https:\/\/momonewyork.com\/pages\/make-your-own-custom-ankle-boots-custom-made-boots-by-momo-new-york\" title=\"MOMO NEW YORK Custom Made Boots\"\u003ehier.\u003c\/a\u003e Ausserdem neu die #stayhome collection. \u003ca href=\"https:\/\/momonewyork.com\/collections\/momo-new-york-stayhome-collection-dresses-skirts-tops-to-wear-at-home\" title=\"MOMO New York #stayhome collection\"\u003ehier ansehen\u003c\/a\u003e\n\u003c\/h3\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","image":{"created_at":"2020-06-16T20:30:57-07:00","alt":"MOMO NEW YORK Stiefel, Boots Boho Chic Kleider, Sommer Kaftane und vieles mehr | MOMO NEW YORK","width":1280,"height":854,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0284\/0454\/7716\/collections\/momo-new-york-stiefel-boots-boho-chic-kleider-sommer-kaftane-und-vieles-mehr-703249.jpg?v=1592364658"}},{"id":269551009951,"handle":"momo-new-york-tribal-collection","title":"MOMO NEW YORK TRIBAL COLLECTION","updated_at":"2022-08-08T02:35:57-07:00","body_html":"SHOP ALL OF OUR TRIBAL COLLECTIONS. BOOTS, JACKETS, KIMONOS etc.","published_at":"2021-06-17T02:21:41-07:00","sort_order":"created-desc","template_suffix":"","disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"tribal"},{"column":"title","relation":"contains","condition":"anthropologie"},{"column":"title","relation":"contains","condition":"free people"}],"published_scope":"global","image":{"created_at":"2021-06-17T11:06:39-07:00","alt":"MOMO NEW YORK TRIBAL COLLECTION | MOMO NEW YORK","width":919,"height":1378,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0284\/0454\/7716\/collections\/momo-new-york-tribal-collection-514902.jpg?v=1623953200"}},{"id":187533557892,"handle":"wholesale","updated_at":"2022-08-08T02:37:55-07:00","published_at":"2020-05-10T01:45:26-07:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"MOMO NEW YORK WHOLESALE","body_html":"\u003cp\u003euse Code: 'wholesale' at checkout for your wholesale cost\u003c\/p\u003e\n\u003cp\u003efor inquiries please email us at wholesale@momonewyork.com\u003c\/p\u003e","image":{"created_at":"2020-06-16T20:31:00-07:00","alt":"MOMO NEW YORK WHOLESALE | MOMO NEW YORK","width":1365,"height":2048,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0284\/0454\/7716\/collections\/momo-new-york-wholesale-264840.jpg?v=1592364661"}},{"id":347762393304,"handle":"resort-2022","title":"MOMO RESORT 2022","updated_at":"2022-08-06T17:15:31-07:00","body_html":"PRE-ORDER RESORT 2022","published_at":"2021-10-30T21:53:44-07:00","sort_order":"created-desc","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"preorder"}],"published_scope":"global","image":{"created_at":"2021-10-30T23:07:19-07:00","alt":"MOMO RESORT 2022 | MOMO NEW YORK","width":1055,"height":1583,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0284\/0454\/7716\/collections\/momo-resort-2022-673491.jpg?v=1635660440"}},{"id":382734762200,"handle":"pre-order-items-of-the-month","title":"PRE-ORDER ITEMS OF THE MONTH","updated_at":"2022-08-06T17:15:31-07:00","body_html":"ITEMS FOR PRE-ORDER (10 to 14 DAYS)","published_at":"2022-01-18T18:09:54-08:00","sort_order":"created-desc","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"preorder"}],"published_scope":"global","image":{"created_at":"2022-01-19T00:47:50-08:00","alt":"PRE-ORDER ITEMS OF THE MONTH | MOMO NEW YORK","width":1365,"height":2048,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0284\/0454\/7716\/collections\/pre-order-items-of-the-month-904077.jpg?v=1642582070"}},{"id":231911751839,"handle":"stores-like-anthropologie","title":"STORES LIKE ANTHROPOLOGIE","updated_at":"2022-08-07T22:52:33-07:00","body_html":"SHOP MOMO NEW YORK AS SEEN AT ANTHROPOLGIE, REVOLVE, NET-A-PORTER.COM, FREE PEOPLE","published_at":"2020-12-22T22:48:18-08:00","sort_order":"created-desc","template_suffix":"","disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"boots"},{"column":"title","relation":"contains","condition":"free people"},{"column":"title","relation":"contains","condition":"anthropologie"},{"column":"title","relation":"contains","condition":"mask"}],"published_scope":"global","image":{"created_at":"2020-12-23T01:28:07-08:00","alt":"STORES LIKE ANTHROPOLOGIE | MOMO NEW YORK","width":1242,"height":1530,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0284\/0454\/7716\/collections\/stores-like-anthropologie-417096.jpg?v=1608715688"}},{"id":231912079519,"handle":"stores-like-free-people","title":"STORES LIKE FREE PEOPLE","updated_at":"2022-08-07T22:52:33-07:00","body_html":"SHOP MOMO NEW YORK AS SEEN AT FREE PEOPLE, ANTHROPOLOGIE, REVOLVE etc.","published_at":"2020-12-22T22:51:15-08:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"free people"},{"column":"title","relation":"contains","condition":"boots"},{"column":"title","relation":"contains","condition":"boho"}],"published_scope":"global","image":{"created_at":"2020-12-23T01:28:09-08:00","alt":"STORES LIKE FREE PEOPLE | MOMO NEW YORK","width":889,"height":1334,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0284\/0454\/7716\/collections\/stores-like-free-people-651041.jpg?v=1608715690"}},{"id":164115382404,"handle":"stylist-fashion-influencer","updated_at":"2022-08-08T02:37:55-07:00","published_at":"2020-01-21T17:48:00-08:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"STYLIST INSTAGRAM INFLUENCER","body_html":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"wrap container\" role=\"document\"\u003e\n\u003cdiv class=\"content\"\u003e\u003cmain class=\"main\"\u003e\n\u003carticle class=\"post-848 post type-post status-publish format-standard has-post-thumbnail hentry category-industry category-influencer-marketing\"\u003e\n\u003cdiv class=\"flex flex-wrap -mx-6\"\u003e\n\u003cdiv class=\"w-full md:w-2\/3 mx-auto px-6 py-4\"\u003e\n\u003ch1 class=\"entry-title text-center mb-8\"\u003e\u003cbr\u003e\u003c\/h1\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch1 class=\"entry-title text-center mb-8\"\u003e\u003cspan\u003eWHAT DOES A FASHION INFLUENCER \u0026amp; STYLIST DO?\u003c\/span\u003e\u003c\/h1\u003e\n\u003ch2 class=\"entry-title text-center mb-8\"\u003eFashion influencers and how they transform the fashion industry\u003cbr\u003e\n\u003c\/h2\u003e\n\u003cdiv class=\"entry-content leading-normal\"\u003e\n\u003ch4\u003eGiven the start-up environment and the appetite for disruption, it’s a wonder the fashion industry is actually morphing from the inside. Start-ups have little to do with it. It’s the digital world, consumer preferences and\u003cspan\u003e \u003c\/span\u003efast-fashion outlets\u003cspan\u003e \u003c\/span\u003esuch as H\u0026amp;M, Forever 21 and Zara that are completely flipping the fashion industry on its head. Fashion influencers are taking the lead.\u003c\/h4\u003e\n\u003cp\u003eThe signs are clear. High-end fashion retailers can no longer rely on the old model of catwalk shows to present next season’s trends. Retail spaces are transformed into inspiration hubs and now hold events to accompany sales. One of the driving forces behind this new trend is that consumers -and millennials in particular- have fully embraced a different approach when it comes to buying clothes. The leading role in this transformation is in the hands of fashion influencers.\u003c\/p\u003e\n\u003ch3\u003eThe “See Now, Buy Now” mentality\u003c\/h3\u003e\n\u003cp\u003ePut simply: shoppers don’t want to wait. With the internet in everyone’s pockets and millions of purchase options available in one click and next day delivery, why would they? The agility of fast-fashion outlets means new trends are adapted, produced and available within weeks. And to boot, often at prices that undercut the big fashion houses.\u003c\/p\u003e\n\u003cp\u003eThe change has seen fashion companies pivot towards digital platforms, for sales as well as marketing. When Fendi, for instance, followed in the footsteps of Dolce \u0026amp; Gabanna with its new online hub, their intentions were clear: communicate the brand’s vision in an “authentic and innovative way” through a by-millennials, for-millennials platform.\u003c\/p\u003e\n\u003ch3\u003eA Gap Filled By Social Media and Fashion influencers\u003c\/h3\u003e\n\u003cp\u003eLast year, the Mintel market research firm reported that more than 35% of young US women consider social media their main influence for clothes purchases. The US is leading, but Europe is right behind it. We only need to look at the number of hashtags, Instagram celebrities and fashion influencers in adverts to see how this affects marketing. The online world is not only a place to sell, it’s also where you reach audiences. And the best way to do it is by focusing on influencers.\u003c\/p\u003e\n\u003cp\u003eFrom fashion bloggers to social media celebrities, influencers have tremendous power over their audiences. Whereas in the past fashion magazines controlled trends through a strict editing process, one word of endorsement from the right person can now translate into clicks, conversions and sales. It’s no surprise that Burberry openly admitted to hiring David Beckham’s son to photograph their latest campaign because of his 6 million Instagram followers. Fashion influencers are not just an extra asset in fashion marketing campaigns: they become an integral part of the storytelling between the clothes and the consumer.\u003c\/p\u003e\n\u003cblockquote\u003e\n\u003cp\u003e“Fashion influencers are not just an extra asset in fashion marketing campaigns: they become an integral part of the storytelling between the clothes and the consumer.”\u003c\/p\u003e\n\u003c\/blockquote\u003e\n\u003ch3\u003eHow To Choose Fashion Influencers\u003c\/h3\u003e\n\u003cp\u003eIn many ways, targeting influencers for marketing isn’t dissimilar to standard marketing. Your brand needs to know and understand its audience. This means creating a full profile of their online landscape: what kind of blogs to they read, who do they follow on Twitter? Do they focus on photos or content? Remember that social media channels might not all be created equal in their eyes, so it’s important to focus on the one that best suits your message.\u003c\/p\u003e\n\u003cp\u003eSimilarly, casting too wide a net to reel in fashion influencers might have more cons than pros. Although loyal, followers of influencers are incredibly savvy. They worship transparency, and the best influencers know exactly how to straddle the fine line between overt promotion and personal taste. This is why it might be worth focusing on dozens of\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/join.marketing\/2017\/micro-influencers-2-0\/\"\u003e(micro-)influencers\u003c\/a\u003e\u003cspan\u003e \u003c\/span\u003ewho truly speak your language, rather than courting one top influencer whose communications could be drowned in noise, or worse, suffer an audience backlash.\u003c\/p\u003e\n\u003cp\u003eFinally, keep in mind that influencers can require more attention than standard digital marketing campaigns. With a tool like\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/join.marketing\/\"\u003eJoin\u003c\/a\u003e, you can easily stay in contact with all the bloggers you work with. Moreover, you do not have to worry about contracts or payments – those are all handled internally. When the campaign is done, Join provides you with a clear dashboard that shows the (live) results of the campaign. That is how we \u003cem\u003ereally\u003c\/em\u003e\u003cspan\u003e \u003c\/span\u003esimplify influencer marketing. Interested in a demo? Don’t hesitate and\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/join.marketing\/contact\"\u003econtact us\u003c\/a\u003e.\u003c\/p\u003e\n\u003ch3\u003eFinal Thoughts\u003c\/h3\u003e\n\u003cp\u003eThe fashion world has always been known for its fast-pace. But in the digital world, this speed has increased tenfold, which means brands need to be more agile and quicker on their feet than ever.\u003c\/p\u003e\n\u003cp\u003eLuckily, social media channels and influencers have opened the door to a brand new kind of marketing. One that is challenging, constantly evolving, but most importantly creative. After all, this is the quality most people associate with the fashion world.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e\n\u003c\/main\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"block mt-16\" id=\"free-trial\"\u003e\u003c\/section\u003e","image":{"created_at":"2020-06-16T20:31:48-07:00","alt":"STYLIST INSTAGRAM INFLUENCER | MOMO NEW YORK","width":1000,"height":1500,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0284\/0454\/7716\/collections\/stylist-instagram-influencer-575874.jpg?v=1592364709"}},{"id":233365569695,"handle":"sustainable-clothing","title":"Sustainable Clothing","updated_at":"2022-08-08T02:37:55-07:00","body_html":"SHOP MOMO NEW YORK Sustainable \u0026amp; Ethical Clothing. Hand Made in Fair Trade","published_at":"2021-01-08T20:45:43-08:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"kimono"},{"column":"title","relation":"contains","condition":"boots"},{"column":"title","relation":"contains","condition":"booties"},{"column":"title","relation":"contains","condition":"sandals"},{"column":"title","relation":"contains","condition":"mules"},{"column":"title","relation":"contains","condition":"kaftan"}],"published_scope":"global","image":{"created_at":"2021-01-09T02:00:47-08:00","alt":"Sustainable Clothing | MOMO NEW YORK","width":1241,"height":1746,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0284\/0454\/7716\/collections\/sustainable-clothing-685831.jpg?v=1610186447"}},{"id":202956701855,"handle":"perfect-embroidered-kaftan","title":"THE PERFECT EMBROIDERED KAFTAN - CITY \u0026 BEACH CAFTANS","updated_at":"2022-08-08T02:37:55-07:00","body_html":"\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cspan\u003eA \u003c\/span\u003e\u003cb\u003ekaftan\u003c\/b\u003e\u003cspan\u003e or \u003c\/span\u003e\u003cb\u003ecaftan\u003c\/b\u003e\u003cspan\u003e (\/ˈkæftæn\/; Persian: خفتان khaftān) is a variant of the robe or tunic, and has been worn in a number of cultures around the world for thousands of years and is of Asiatic origin. ... The \u003c\/span\u003e\u003cb\u003ekaftan\u003c\/b\u003e\u003cspan\u003e is often worn as a coat or as an overdress, usually having long sleeves and reaching to the ankles.\u003c\/span\u003e\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp class=\"entry-title\"\u003e\u003cspan\u003eA medium-length, printed \u003c\/span\u003e\u003cb\u003ekaftan\u003c\/b\u003e\u003cspan\u003e is much more preferred for a day in the office, especially when teamed up with a pair of leggings while a short \u003c\/span\u003e\u003cb\u003ekaftan\u003c\/b\u003e\u003cspan\u003e is an excellent choice for a casual outing. To complete the look, \u003c\/span\u003e\u003cb\u003eyou can\u003c\/b\u003e\u003cspan\u003e match it with a pair of shorts or slim-fit \u003c\/span\u003e\u003cb\u003ejeans\u003c\/b\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp class=\"entry-title\"\u003e\u003cspan\u003eA \u003cem\u003ecaftan\u003c\/em\u003e is versatile and can be worn as a top, \u003cem\u003edress\u003c\/em\u003e, skirt, and so on. The styling opportunities for them are endless. \u003c\/span\u003eKaftan Dresses are usually made of a flowy fabric which gives you a laid back, comfortable look. \u003c\/p\u003e\n\u003cp class=\"entry-title\"\u003e\u003cstrong\u003eWear Dress in an Impeccable way\u003c\/strong\u003e\u003cspan\u003e:- You can always wear a belt with a kaftan which will give the Kaftan the look of a dress. Whether you plan on wearing a long kaftan or a short one, a belt can bring your entire outfit together.\u003c\/span\u003e\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp class=\"entry-title\"\u003e\u003cstrong\u003ePair outfit with perfect footwear\u003c\/strong\u003e\u003cspan\u003e:- Your outfit can never be complete without a good pair of footwear. Same goes for kaftans. You could style your kaftan anyway you want, but if your footwear is not on point, it can ruin your entire look. You can pair a long, ankle length kaftan with wedges or even flats as your feet will probably not be the focal point of your outfit. If you are wearing a knee length or short kaftan, wearing heels can give you an elegant and sophisticated touch. Keep in mind that your footwear does not clash with the kaftan. If your kaftan is printed with intricate pattern, go for simple colour heels. For a plain kaftan you can always use some stylish footwear.\u003c\/span\u003e \u003c\/p\u003e\n\u003ch4 class=\"entry-title\"\u003eTHE PERFECT BOHO DRESS FOR SUMMER TRAVEL\u003cbr\u003e\n\u003c\/h4\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cspan\u003eKaftans are ideal for traveling to a destination wedding, for instance. The hand embroidered crochet caftans, would be great for a beach wedding, whether you’re the bride or a guest. It would make a fun rehearsal dress as well, for a boho bride.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eKaftans are beautiful and easy to wear in the city on your next staycation or really anything in between.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","published_at":"2020-06-25T10:13:37-07:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"kaftan"},{"column":"title","relation":"contains","condition":"caftan"},{"column":"title","relation":"contains","condition":"kimono"}],"published_scope":"global","image":{"created_at":"2020-06-27T03:39:14-07:00","alt":"THE PERFECT EMBROIDERED KAFTAN - CITY \u0026 BEACH CAFTANS | MOMO NEW YORK","width":903,"height":1354,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0284\/0454\/7716\/collections\/the-perfect-embroidered-kaftan-city-beach-caftans-811604.jpg?v=1593254355"}},{"id":197685346463,"handle":"warehouse-sample-sale","updated_at":"2022-08-08T02:37:55-07:00","published_at":"2020-05-22T20:21:37-07:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"WAREHOUSE SAMPLE SALE","body_html":"\u003cp\u003eUSE CODE 'warehouse' at checkout to get a 70% discount on all our warehouse sample Sale items.\u003c\/p\u003e\n\u003cp\u003eall items are new. sizes are one size or size small if not otherwise indicated. \u003c\/p\u003e\n\u003cp\u003eplease reach out if you have any questions at all.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","image":{"created_at":"2020-06-16T20:31:50-07:00","alt":"WAREHOUSE SAMPLE SALE | MOMO NEW YORK","width":995,"height":1492,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0284\/0454\/7716\/collections\/warehouse-sample-sale-377668.jpg?v=1592364711"}},{"id":275490275487,"handle":"warehouse-sample-sale-september-2021","updated_at":"2022-08-07T21:45:12-07:00","published_at":"2021-08-18T23:12:53-07:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"WAREHOUSE SAMPLE SALE SEPTEMBER 2021","body_html":"WAREHOUSE SAMPLE SALE","image":{"created_at":"2021-08-19T10:59:20-07:00","alt":"WAREHOUSE SAMPLE SALE SEPTEMBER 2021 | MOMO NEW YORK","width":1800,"height":1800,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0284\/0454\/7716\/collections\/warehouse-sample-sale-september-2021-974423.jpg?v=1629395961"}},{"id":233365471391,"handle":"what-is-sustainable-fashion","title":"What is sustainable fashion?","updated_at":"2022-08-08T02:37:55-07:00","body_html":"\u003cmeta charset=\"utf-8\"\u003e\u003cheader data-mce-fragment=\"1\"\u003e\n\u003ch1 class=\"h2\" data-mce-fragment=\"1\" itemprop=\"headline\"\u003e\u003c\/h1\u003e\n\u003c\/header\u003e\n\u003cdiv class=\"blog__article__content rte\" data-mce-fragment=\"1\" itemprop=\"articleBody\"\u003e\n\u003cdiv class=\"article__block\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"article__content rich-text\" data-mce-fragment=\"1\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003eMOMO NEW YORK is a sustainable \u0026amp; ethical fashion brand designed in New York and manufactured in Thailand as well as parts of the US using ways that are environmentally friendly. We concentrate on the use of ethically sourced fabrics such a vintage garments, upcycled or repurposed clothing. MOMO NEW YORK practices 100% fair trade labors with all of our artisan workers.\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\u003cimg alt=\"MOMO NEW YORK - Sustainable, Ethical Clothing Brand\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0284\/0454\/7716\/files\/58D73557-98DE-4C45-8ABB-9CFEB7456ACF_1024x1024.jpg?v=1608171978\" data-mce-fragment=\"1\" data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0284\/0454\/7716\/files\/58D73557-98DE-4C45-8ABB-9CFEB7456ACF_1024x1024.jpg?v=1608171978\"\u003e\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cheader data-mce-fragment=\"1\"\u003e\n\u003ch1 class=\"h2\" data-mce-fragment=\"1\" itemprop=\"headline\"\u003eWHAT IS SLOW \u0026amp; SUSTAINABLE FASHION? WHY SLOW FASHION?\u003c\/h1\u003e\n\u003c\/header\u003e\n\u003cdiv class=\"blog__article__content rte\" data-mce-fragment=\"1\" itemprop=\"articleBody\"\u003e\n\u003cdiv class=\"article__block\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"article__content rich-text\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThe last few years a wave of change has been sweeping through the fashion industry, powered by real truths about its implications on the planet, people and animals. An increasing number of brands are rejecting the principles of\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eFast\u003ca href=\"https:\/\/goodonyou.eco\/what-is-fast-fashion\/\" data-mce-fragment=\"1\" target=\"_blank\" data-mce-href=\"https:\/\/goodonyou.eco\/what-is-fast-fashion\/\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/a\u003eFashion, as a more sustainable approach to making clothes comes to the fore. The\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003ca title=\"MOMO NEW YORK - Slow \u0026amp; Sustainable Clothing Fashion Brand\" href=\"https:\/\/momonewyork.com\/pages\/about\" data-mce-fragment=\"1\" data-mce-href=\"https:\/\/momonewyork.com\/pages\/about\"\u003eSlow Fashion movement\u003c\/a\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003ehas arrived. So what is Slow Fashion?\u003c\/p\u003e\n\u003ch2 data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eTHE BEGINNINGS OF SLOW FASHION\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp data-mce-fragment=\"1\"\u003eSlow Fashion is an awareness and approach to fashion, which considers the processes and resources required to make clothing, particularly focusing on sustainability. It involves buying better-quality garments that will last for longer and values fair treatment of people, animals and the planet.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThe term Slow Fashion came about quite organically. It was coined by Kate Fletcher of the\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003ca title=\"MOMO NEW YORK - Sustainable Fashion\" href=\"http:\/\/sustainable-fashion.com\/\" data-mce-fragment=\"1\" target=\"_blank\" data-mce-href=\"http:\/\/sustainable-fashion.com\/\"\u003eCentre for\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/a\u003e\u003ca title=\"MOMO MERAKI Sustainable Slow Fashion Movement\" href=\"https:\/\/www.momomeraki.com\/blogs\/momo-meraki-styling\/what-is-slow-sustainable-fashion\" data-mce-fragment=\"1\" target=\"_blank\" data-mce-href=\"https:\/\/www.momomeraki.com\/blogs\/momo-meraki-styling\/what-is-slow-sustainable-fashion\"\u003eSustainable\u003c\/a\u003e\u003ca href=\"http:\/\/sustainable-fashion.com\/\" data-mce-fragment=\"1\" target=\"_blank\" data-mce-href=\"http:\/\/sustainable-fashion.com\/\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eFashion\u003c\/a\u003e, following the phenomena of the\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eslow food movement. As with the slow food movement, Fletcher saw a need for a slower pace in the fashion industry.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eSlow Fashion opposes the\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003efast fashion\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003emodel that emerged around 20 years ago. And it’s fair to say Slow Fashion is 100% necessary, with brands like H\u0026amp;M\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/fashionunited.uk\/news\/fashion\/h-m-accused-of-burning-12-tonnes-of-new-unsold-clothing-per-year\/2017101726341\" data-mce-fragment=\"1\" target=\"_blank\" data-mce-href=\"https:\/\/fashionunited.uk\/news\/fashion\/h-m-accused-of-burning-12-tonnes-of-new-unsold-clothing-per-year\/2017101726341\"\u003eburning 12 tonnes of unsold garments per year in spite of its ongoing sustainability efforts to close the loop in fashion\u003c\/a\u003e.\u003c\/p\u003e\n\u003ch2 data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eSLOW FASHION BECOMES A MOVEMENT\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp data-mce-fragment=\"1\"\u003ePre-industrial revolution, garments were locally sourced and produced. People would buy durable clothing that could serve them for a long time, or make their own from the textiles and resources available to them. Clothing reflected the place and culture of the people wearing them.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eModern day Slow Fashion has seen some of these old ways come back into the picture. It encourages us to buy less garments at higher quality, made from more sustainable processes, less often. It also puts emphasis on the art of clothes making and celebrates the skills of the craftspeople who make them.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eSlow Fashion has seen increasing support in the last few years, with an awareness from consumers demanding higher sustainability and ethical standards. As\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/econsultancy.com\/four-factors-fuelling-the-growth-of-fast-fashion-retailers\/\" data-mce-fragment=\"1\" target=\"_blank\" data-mce-href=\"https:\/\/econsultancy.com\/four-factors-fuelling-the-growth-of-fast-fashion-retailers\/\"\u003eresearch\u003c\/a\u003e\u003ca href=\"https:\/\/econsultancy.com\/four-factors-fuelling-the-growth-of-fast-fashion-retailers\/\" data-mce-fragment=\"1\" target=\"_blank\" data-mce-href=\"https:\/\/econsultancy.com\/four-factors-fuelling-the-growth-of-fast-fashion-retailers\/\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eshows, 19% of\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/a\u003e\u003ca href=\"https:\/\/econsultancy.com\/four-factors-fuelling-the-growth-of-fast-fashion-retailers\/\" data-mce-fragment=\"1\" target=\"_blank\" data-mce-href=\"https:\/\/econsultancy.com\/four-factors-fuelling-the-growth-of-fast-fashion-retailers\/\"\u003ethe\u003c\/a\u003e\u003ca href=\"https:\/\/econsultancy.com\/four-factors-fuelling-the-growth-of-fast-fashion-retailers\/\" data-mce-fragment=\"1\" target=\"_blank\" data-mce-href=\"https:\/\/econsultancy.com\/four-factors-fuelling-the-growth-of-fast-fashion-retailers\/\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003etop fast fashion-related searches are linked to the environment, ethics\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/a\u003e\u003ca href=\"https:\/\/econsultancy.com\/four-factors-fuelling-the-growth-of-fast-fashion-retailers\/\" data-mce-fragment=\"1\" target=\"_blank\" data-mce-href=\"https:\/\/econsultancy.com\/four-factors-fuelling-the-growth-of-fast-fashion-retailers\/\"\u003eand\u003c\/a\u003e\u003ca href=\"https:\/\/econsultancy.com\/four-factors-fuelling-the-growth-of-fast-fashion-retailers\/\" data-mce-fragment=\"1\" target=\"_blank\" data-mce-href=\"https:\/\/econsultancy.com\/four-factors-fuelling-the-growth-of-fast-fashion-retailers\/\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003esustainability\u003c\/a\u003e.\u003c\/p\u003e\n\u003ch2 data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eSOME CHARACTERISTICS OF A SLOW FASHION BRAND\u003c\/b\u003e\u003c\/h2\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eMade from high quality, sustainable materials\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eOften in smaller (local) stores rather than huge chain enterprises\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eLocally sourced, produced and sold garments\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eFew, specific styles per collection, which are released twice or maximum three times per year.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-mce-fragment=\"1\"\u003e\n\u003cb data-mce-fragment=\"1\"\u003e\u003c\/b\u003eMOMO - Sustainable Leather\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003ca title=\"MOMO Leather Sandals\" href=\"https:\/\/momonewyork.com\/collections\/sandals\" data-mce-fragment=\"1\" data-mce-href=\"https:\/\/momonewyork.com\/collections\/sandals\"\u003eSandals\u003c\/a\u003e\n\u003c\/h2\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003e\u003cimg alt=\"Sustainable Sandals - MOMO NEW YORK\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0284\/0454\/7716\/files\/DD1E3404-A962-4F04-83B5-DACDDFF88EBF_1024x1024.jpg?v=1609322640\" data-mce-fragment=\"1\" data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0284\/0454\/7716\/files\/DD1E3404-A962-4F04-83B5-DACDDFF88EBF_1024x1024.jpg?v=1609322640\"\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"article__block\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"layout-block\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"layout-block__aside\" data-mce-fragment=\"1\"\u003e\n\u003cdiv data-rating=\"5\" class=\"rating\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"rating__inner\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"rating__item\" data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"rating__item\" data-mce-fragment=\"1\"\u003eMOMO NEW YORK Jacket Frida of the Hand\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003ca title=\"MOMO MERAKI Slow \u0026amp; Sustainable Fashion Embroidered Patchwork Collection\" href=\"https:\/\/www.momomeraki.com\/collections\/embroidered-patchwork-collection\" data-mce-fragment=\"1\" target=\"_blank\" data-mce-href=\"https:\/\/www.momomeraki.com\/collections\/embroidered-patchwork-collection\"\u003eEmbroidered Patchwork Collection\u003c\/a\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eusing vintage Saris\u003c\/div\u003e\n\u003cdiv class=\"rating__item\" data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"rating__item\" data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/2014\/7245\/files\/MomoNewYork_-601_copy_480x480.jpg?v=1562427993\" data-mce-fragment=\"1\" data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/2014\/7245\/files\/MomoNewYork_-601_copy_480x480.jpg?v=1562427993\"\u003e\u003c\/b\u003e\u003c\/div\u003e\n\u003cdiv class=\"rating__item\" data-mce-fragment=\"1\"\u003e\n\u003cb data-mce-fragment=\"1\"\u003e\u003c\/b\u003e\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"rating__item\" data-mce-fragment=\"1\"\u003e\n\u003cb data-mce-fragment=\"1\"\u003e\u003c\/b\u003e\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"rating__item\" data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eHow is this slower approach changing the fashion industry?\u003c\/b\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"article__block\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"article__content rich-text\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eFrom top end to small scale designers,the values that make up the Slow Fashion movement suggest a complete overhaul of consuming and production. This approach has inspired many changes in recent years, particularly in the production of clothing, but also in consumer behaviour.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eAnd while there is a growing support for Slow Fashion, there is still a long way to go. To really support the Slow Fashion movement, we need to be a part of the growing movement of people looking beyond the “appeal” of the cheap, high turnover of fast fashion. We can maintain awareness of what a brand is really representing and focus on quality, not quantity by\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003ca title=\"MOMO SLOW AND SUSTAINABLE FASHION BRAND\" href=\"https:\/\/momonewyork.com\/pages\/about\" data-mce-fragment=\"1\" target=\"_blank\" data-mce-href=\"https:\/\/momonewyork.com\/pages\/about\"\u003esimplifying our wardrobes\u003c\/a\u003e. As they say, less is more, right?\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","published_at":"2021-01-08T20:41:05-08:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"boots"},{"column":"title","relation":"contains","condition":"bag"},{"column":"title","relation":"contains","condition":"sandals"},{"column":"title","relation":"contains","condition":"mules"},{"column":"title","relation":"contains","condition":"kimono"},{"column":"title","relation":"contains","condition":"kaftan"}],"published_scope":"global","image":{"created_at":"2021-01-09T02:00:49-08:00","alt":"What is sustainable fashion? | MOMO NEW YORK","width":889,"height":1334,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0284\/0454\/7716\/collections\/what-is-sustainable-fashion-532351.jpg?v=1610186449"}},{"id":197673025695,"handle":"momo-x-free-people-l-momo-new-york-l-momonewyork","updated_at":"2022-08-08T02:37:55-07:00","published_at":"2020-05-21T19:31:02-07:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"WHY FREE PEOPLE IS SO STYLISH - WHAT STYLE DOES FREE PEOPLE STAND FOR?","body_html":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"sqs-block html-block sqs-block-html\" data-block-type=\"2\" id=\"block-0e45d5934daf92ba1864\"\u003eWHY FREE PEOPLE IS SO STYLISH - WHAT STYLE DOES FREE PEOPLE STAND FOR?\n\u003cdiv class=\"sqs-block-content\"\u003e\n\u003cp class=\"\"\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"row sqs-row\" id=\"yui_3_17_2_1_1592983552948_110\"\u003e\n\u003cdiv class=\"col sqs-col-4 span-4\" id=\"yui_3_17_2_1_1592983552948_109\"\u003e\n\u003cdiv class=\"sqs-block image-block sqs-block-image sqs-text-ready\" data-block-type=\"5\" id=\"block-yui_3_17_2_1_1537155285619_467425\"\u003e\n\u003cdiv class=\"sqs-block-content\" id=\"yui_3_17_2_1_1592983552948_108\"\u003e\n\u003cdiv class=\"image-block-outer-wrapper layout-caption-hidden design-layout-inline combination-animation-fade-in individual-animation-none individual-text-animation-none sqs-narrow-width animation-loaded\" data-test=\"image-block-inline-outer-wrapper\" id=\"yui_3_17_2_1_1592983552948_107\"\u003e\n\u003cfigure class=\"\n sqs-block-image-figure\n intrinsic\n \" id=\"yui_3_17_2_1_1592983552948_106\"\u003e\u003ca class=\"\n sqs-block-image-link\n \n \n \n \" href=\"https:\/\/rstyle.me\/n\/c87nhycctcp\" target=\"_blank\" id=\"yui_3_17_2_1_1592983552948_105\" rel=\"noopener noreferrer\"\u003e\n\u003cdiv class=\"\n image-block-wrapper\n \n \n \n has-aspect-ratio\n \" data-animation-role=\"image\" data-animation-override=\"\" id=\"yui_3_17_2_1_1592983552948_104\"\u003e\u003c\/div\u003e\n\u003c\/a\u003e\u003c\/figure\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"col sqs-col-4 span-4\" id=\"yui_3_17_2_1_1592983552948_187\"\u003e\n\u003cdiv class=\"sqs-block image-block sqs-block-image sqs-text-ready\" data-block-type=\"5\" id=\"block-yui_3_17_2_1_1537155285619_419452\"\u003e\n\u003cdiv class=\"sqs-block-content\" id=\"yui_3_17_2_1_1592983552948_205\"\u003e\n\u003cdiv class=\"image-block-outer-wrapper layout-caption-hidden design-layout-inline combination-animation-fade-in individual-animation-none individual-text-animation-none sqs-narrow-width animation-loaded\" data-test=\"image-block-inline-outer-wrapper\" id=\"yui_3_17_2_1_1592983552948_204\"\u003e\n\u003cfigure class=\"\n sqs-block-image-figure\n intrinsic\n \" id=\"yui_3_17_2_1_1592983552948_203\"\u003e\u003ca class=\"\n sqs-block-image-link\n \n \n \n \" href=\"https:\/\/rstyle.me\/n\/c87p2hcctcp\" target=\"_blank\" id=\"yui_3_17_2_1_1592983552948_202\" rel=\"noopener noreferrer\"\u003e\u003c\/a\u003e\u003c\/figure\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sqs-block html-block sqs-block-html\" data-block-type=\"2\" id=\"block-yui_3_17_2_1_1537155285619_415005\"\u003e\n\u003cdiv class=\"sqs-block-content\"\u003e\n\u003ch2\u003e\u003cstrong\u003eTHE FREE PEOPLE STORY\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp class=\"\"\u003e\u003ca href=\"https:\/\/www.momonewyork.com\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"MOMO NEW YORK X FREE PEOPLE\"\u003eFree People\u003c\/a\u003e was founded in the 1970 by Dick Hayne in West Philadelphia across the street from the University of Pennsylvania. The original store sold second-hand clothing, furniture, jewelry, and home goods for the college-aged crowd. A year later, as the store grew from one to two, Free People changed its name to Urban Outfitters.\u003c\/p\u003e\n\u003cp class=\"\"\u003eFollowing the creation of Urban Outfitters’s private label, which was met with high demand, Dick and his wife Meg created a wholesale line to meet the needs of their customers. The wholesale line then became a subsidiary of Urban Outfitters and went by many names — bulldog, Ecote, Cooperative, and Anthropologie — before returning to their origin, Free People, in 1984.\u003c\/p\u003e\n\u003cp class=\"\"\u003eAt the turn of the millennium, Free People did some soul-searching. They shed their junior image and evolved into the feminine, boho brand known today. A clothing brand for wild-at-heart dreamers who live free through fashion, art, music, and travel.\u003c\/p\u003e\n\u003cp class=\"\"\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sqs-block html-block sqs-block-html\" data-block-type=\"2\" id=\"block-yui_3_17_2_1_1537155285619_281894\"\u003e\n\u003cdiv class=\"sqs-block-content\"\u003e\n\u003ch2\u003e\u003cstrong\u003eFP GIRL\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp class=\"\"\u003eThe Free People girl is intelligent, creative and confident. According to URBN, Free People’s parent company: “She pushes the limits. She is a strong spirit, guided by the beat of her own drum. As feminine as she is cool. There is not another one like her,”\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003eFP CLOTHING\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp class=\"\"\u003eWith their signature boho silhouettes and vintage-inspired details like — hand-stitched seams, romantic lace inserts, intricate embroidery, and posh fringe — Free People embodies the spirit of romance with a rock 'n' roll edge. The brand develops exclusive washes and distressing techniques to give their styles a modern feel. Their designs nod to past eras while always remaining fashion forward, creating clothes that are one-of-a-kind mix of the best of old and new world.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"row sqs-row\" id=\"yui_3_17_2_1_1592983552948_263\"\u003e\n\u003cdiv class=\"col sqs-col-4 span-4\" id=\"yui_3_17_2_1_1592983552948_262\"\u003e\n\u003cdiv class=\"sqs-block image-block sqs-block-image sqs-text-ready\" data-block-type=\"5\" id=\"block-yui_3_17_2_1_1537155285619_321445\"\u003e\n\u003cdiv class=\"sqs-block-content\" id=\"yui_3_17_2_1_1592983552948_261\"\u003e\n\u003cdiv class=\"image-block-outer-wrapper layout-caption-hidden design-layout-inline combination-animation-fade-in individual-animation-none individual-text-animation-none sqs-narrow-width animation-loaded\" data-test=\"image-block-inline-outer-wrapper\" id=\"yui_3_17_2_1_1592983552948_260\"\u003e\n\u003cfigure class=\"\n sqs-block-image-figure\n intrinsic\n \" id=\"yui_3_17_2_1_1592983552948_259\"\u003e\u003ca class=\"\n sqs-block-image-link\n \n \n \n \" href=\"https:\/\/rstyle.me\/n\/c87pi6cctcp\" target=\"_blank\" id=\"yui_3_17_2_1_1592983552948_258\" rel=\"noopener noreferrer\"\u003e\n\u003cdiv class=\"\n image-block-wrapper\n \n \n \n has-aspect-ratio\n \" data-animation-role=\"image\" data-animation-override=\"\" id=\"yui_3_17_2_1_1592983552948_257\"\u003e\u003c\/div\u003e\n\u003c\/a\u003e\u003c\/figure\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"col sqs-col-4 span-4\" id=\"yui_3_17_2_1_1592983552948_300\"\u003e\n\u003cdiv class=\"sqs-block image-block sqs-block-image sqs-text-ready\" data-aspect-ratio=\"149.72677595628417\" data-block-type=\"5\" id=\"block-yui_3_17_2_1_1537152965027_8255\"\u003e\n\u003cdiv class=\"sqs-block-content\" id=\"yui_3_17_2_1_1592983552948_299\"\u003e\n\u003cdiv class=\"image-block-outer-wrapper layout-caption-below design-layout-inline combination-animation-fade-in individual-animation-none individual-text-animation-none sqs-narrow-width animation-loaded\" data-test=\"image-block-inline-outer-wrapper\" id=\"yui_3_17_2_1_1592983552948_298\"\u003e\n\u003cfigure class=\"\n sqs-block-image-figure\n intrinsic\n \" id=\"yui_3_17_2_1_1592983552948_297\"\u003e\u003c\/figure\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sqs-block html-block sqs-block-html\" data-block-type=\"2\" id=\"block-yui_3_17_2_1_1537155285619_257849\"\u003e\n\u003cdiv class=\"sqs-block-content\"\u003e\n\u003cp class=\"\"\u003eDrawing inspiration from five very different Free People girl personalities, the collections combine style elements of laid-back, flowy, fitted, ethereal, bold, and bright. Designed to make a statement, a Free People look is easily spotted in any crowd.\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003eFP BOUTIQUES\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp class=\"\"\u003eFree People’s retail presence is relatively young; opening their first store in 2002 in Paramus, N.J. and launching \u003ca href=\"http:\/\/freepeople.com\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"MOMO NEW YORK X FREE PEOPLE\"\u003efreepeople.com\u003c\/a\u003e in 2004. Since opening their first store, Free People operates 136 free standing boutiques across the United States and Canada. Today, their wholesale line sells in more than 1,400 specialty stores worldwide and in all major department stores, such as \u003ca href=\"http:\/\/shop.nordstrom.com\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"MOMO NEW YORK X NORDSTROM\"\u003eNordstrom\u003c\/a\u003e, Macy’s, and Bloomingdale’s.\u003c\/p\u003e\n\u003cp class=\"\"\u003eTheir store designs embrace the history of a building and transform the existing spaces to reflect nature’s raw beauty with an emphasis on handmade furnishings. Layering old and new — reclaimed planked wood floors, painted brick, white washed bead board walls, and blackened steel elements mix with more feminine components, like shimmery coin curtains, dusty pink plaster, warm metal accents, and twinkle lights. All of the fixtures are handmade, even the crocheted hangers.\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003eBRAND EVOLUTION\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp class=\"\"\u003eWithin the last six years, Free People has evolved into more than a clothing brand. They took some time to really understand how the FP Girl lives her life and what she wants out of it. This exploration lead to the expansion of the Free People brand into the lifestyle sector with a mission to encourage self-confidence and self-expression.\u003c\/p\u003e\n\u003cp class=\"\"\u003eBuilding on their core values of healthy living in all aspects: mind, body, and soul, Free People debuted their yoga line: FP Movement in June 2012. The line grew two years later to include a wider range of active lifestyle apparel including ballet and surf collections.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"row sqs-row\" id=\"yui_3_17_2_1_1592983552948_320\"\u003e\n\u003cdiv class=\"col sqs-col-4 span-4\" id=\"yui_3_17_2_1_1592983552948_319\"\u003e\n\u003cdiv class=\"sqs-block image-block sqs-block-image sqs-text-ready\" data-block-type=\"5\" id=\"block-yui_3_17_2_1_1537155285619_58757\"\u003e\n\u003cdiv class=\"sqs-block-content\" id=\"yui_3_17_2_1_1592983552948_318\"\u003e\n\u003cdiv class=\"image-block-outer-wrapper layout-caption-hidden design-layout-inline combination-animation-fade-in individual-animation-none individual-text-animation-none sqs-narrow-width animation-loaded\" data-test=\"image-block-inline-outer-wrapper\" id=\"yui_3_17_2_1_1592983552948_317\"\u003e\n\u003cfigure class=\"\n sqs-block-image-figure\n intrinsic\n \" id=\"yui_3_17_2_1_1592983552948_316\"\u003e\u003ca class=\"\n sqs-block-image-link\n \n \n \n \" href=\"https:\/\/rstyle.me\/n\/c87nxhcctcp\" target=\"_blank\" id=\"yui_3_17_2_1_1592983552948_315\" rel=\"noopener noreferrer\"\u003e\n\u003cdiv class=\"\n image-block-wrapper\n \n \n \n has-aspect-ratio\n \" data-animation-role=\"image\" data-animation-override=\"\" id=\"yui_3_17_2_1_1592983552948_314\"\u003e\u003c\/div\u003e\n\u003c\/a\u003e\u003c\/figure\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"col sqs-col-4 span-4\" id=\"yui_3_17_2_1_1592983552948_358\"\u003e\n\u003cdiv class=\"sqs-block image-block sqs-block-image sqs-text-ready\" data-block-type=\"5\" id=\"block-yui_3_17_2_1_1537155285619_43668\"\u003e\n\u003cdiv class=\"sqs-block-content\" id=\"yui_3_17_2_1_1592983552948_357\"\u003e\n\u003cdiv class=\"image-block-outer-wrapper layout-caption-hidden design-layout-inline combination-animation-fade-in individual-animation-none individual-text-animation-none sqs-narrow-width animation-loaded\" data-test=\"image-block-inline-outer-wrapper\" id=\"yui_3_17_2_1_1592983552948_356\"\u003e\n\u003cfigure class=\"\n sqs-block-image-figure\n intrinsic\n \" id=\"yui_3_17_2_1_1592983552948_355\"\u003e\u003ca class=\"\n sqs-block-image-link\n \n \n \n \" href=\"https:\/\/rstyle.me\/n\/c87nwrcctcp\" target=\"_blank\" id=\"yui_3_17_2_1_1592983552948_354\" rel=\"noopener noreferrer\"\u003e\u003c\/a\u003e\u003c\/figure\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sqs-block html-block sqs-block-html\" data-block-type=\"2\" id=\"block-yui_3_17_2_1_1537155285619_134934\"\u003e\n\u003cdiv class=\"sqs-block-content\"\u003e\n\u003cp class=\"\"\u003eIn May 2015, the brand launched their first bridal collection: FP Ever After. The following spring, Free People released a second bridal collection, City Bride. Currently, they haven’t release any new bridal collections.\u003c\/p\u003e\n\u003cp class=\"\"\u003eDiving further into the lifestyle of the FP Girl, the brand added wellness retreats: FP Escapes, in March 2016 and entered the travel and wellness category. Each RP Escape includes accommodations, daily yoga, influential guides, a daily menu of customized healthy meals, and $250-$500 of Free People product.\u003c\/p\u003e\n\u003cp class=\"\"\u003eAdvancing their wellness venture, Free People launched their first beauty and wellness collection in July 2016. The collection consist of all-natural, cruelty-free skincare, cosmetics, haircare products, and wellness rituals (think all-natural condoms and chic body-safe silicone vibrators).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"row sqs-row\" id=\"yui_3_17_2_1_1592983552948_378\"\u003e\n\u003cdiv class=\"col sqs-col-6 span-6\" id=\"yui_3_17_2_1_1592983552948_377\"\u003e\n\u003cdiv class=\"sqs-block image-block sqs-block-image sqs-text-ready\" data-block-type=\"5\" id=\"block-yui_3_17_2_1_1537155285619_103914\"\u003e\n\u003cdiv class=\"sqs-block-content\" id=\"yui_3_17_2_1_1592983552948_376\"\u003e\n\u003cdiv class=\"image-block-outer-wrapper layout-caption-hidden design-layout-inline combination-animation-fade-in individual-animation-none individual-text-animation-none animation-loaded\" data-test=\"image-block-inline-outer-wrapper\" id=\"yui_3_17_2_1_1592983552948_375\"\u003e\n\u003cfigure class=\"\n sqs-block-image-figure\n intrinsic\n \" id=\"yui_3_17_2_1_1592983552948_374\"\u003e\n\u003cdiv class=\"\n image-block-wrapper\n \n \n \n has-aspect-ratio\n \" data-animation-role=\"image\" data-animation-override=\"\" id=\"yui_3_17_2_1_1592983552948_372\"\u003eLast spring, Free People revamped their FP Movement line yet again to more of a comprehensive approach to activewear that includes yoga, dance, fitness, and running. The pieces are functional yet fashionable and can totally be worn outside of the gym.\u003c\/div\u003e\n\u003c\/figure\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sqs-block html-block sqs-block-html\" data-block-type=\"2\" id=\"block-yui_3_17_2_1_1537155285619_168752\"\u003e\n\u003cdiv class=\"sqs-block-content\"\u003e\n\u003cp class=\"\"\u003eThe brand offers a wide range of products from knits, sweaters, jackets, activewear, denim, day dresses, party dresses, to accessories, shoes (including vegan options) intimates, outerwear, home, and beauty – all reflecting a high level of quality and embodying Free People’s values of femininity, spirit, and creativity in design.\u003c\/p\u003e\n\u003cp class=\"\"\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"row sqs-row\" id=\"yui_3_17_2_1_1592983552948_417\"\u003e\n\u003cdiv class=\"col sqs-col-3 span-3\" id=\"yui_3_17_2_1_1592983552948_416\"\u003e\n\u003cdiv class=\"sqs-block image-block sqs-block-image sqs-text-ready\" data-block-type=\"5\" id=\"block-yui_3_17_2_1_1537155285619_201828\"\u003e\n\u003cdiv class=\"sqs-block-content\" id=\"yui_3_17_2_1_1592983552948_415\"\u003e\n\u003cdiv class=\"image-block-outer-wrapper layout-caption-hidden design-layout-inline combination-animation-fade-in individual-animation-none individual-text-animation-none sqs-narrow-width animation-loaded\" data-test=\"image-block-inline-outer-wrapper\" id=\"yui_3_17_2_1_1592983552948_414\"\u003e\n\u003cfigure class=\"\n sqs-block-image-figure\n intrinsic\n \" id=\"yui_3_17_2_1_1592983552948_413\"\u003e\u003ca class=\"\n sqs-block-image-link\n \n \n \n \" href=\"https:\/\/rstyle.me\/n\/c88u79cctcp\" target=\"_blank\" id=\"yui_3_17_2_1_1592983552948_412\" rel=\"noopener noreferrer\"\u003e\n\u003cdiv class=\"\n image-block-wrapper\n \n \n \n has-aspect-ratio\n \" data-animation-role=\"image\" data-animation-override=\"\" id=\"yui_3_17_2_1_1592983552948_411\"\u003e\u003c\/div\u003e\n\u003c\/a\u003e\u003c\/figure\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"col sqs-col-3 span-3\" id=\"yui_3_17_2_1_1592983552948_474\"\u003e\n\u003cdiv class=\"sqs-block image-block sqs-block-image sqs-text-ready\" data-block-type=\"5\" id=\"block-yui_3_17_2_1_1537155285619_189982\"\u003e\n\u003cdiv class=\"sqs-block-content\" id=\"yui_3_17_2_1_1592983552948_473\"\u003e\n\u003cdiv class=\"image-block-outer-wrapper layout-caption-hidden design-layout-inline combination-animation-fade-in individual-animation-none individual-text-animation-none sqs-narrow-width animation-loaded\" data-test=\"image-block-inline-outer-wrapper\" id=\"yui_3_17_2_1_1592983552948_472\"\u003e\n\u003cfigure class=\"\n sqs-block-image-figure\n intrinsic\n \" id=\"yui_3_17_2_1_1592983552948_471\"\u003e\u003ca class=\"\n sqs-block-image-link\n \n \n \n \" href=\"https:\/\/rstyle.me\/n\/c87np4cctcp\" target=\"_blank\" id=\"yui_3_17_2_1_1592983552948_470\" rel=\"noopener noreferrer\"\u003e\u003c\/a\u003e\u003c\/figure\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sqs-block html-block sqs-block-html\" data-block-type=\"2\" id=\"block-yui_3_17_2_1_1537155285619_176040\"\u003e\n\u003cdiv class=\"sqs-block-content\"\u003e\n\u003ch2\u003e\u003cstrong\u003eCORPORATE RESPONSIBILITY\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp class=\"\"\u003eAs Free People’s brand has evolved, so has their community initiatives and social responsibility. The brand strives to be environmentally conscious and eliminate single-use items, especially plastic.\u003c\/p\u003e\n\u003cp class=\"\"\u003eFree People uses fabric shopping bags, LED lighting, and recycling in their stores. Since January 2015, URBN —which includes Free People, Anthropologie, and Urban Outfitters — recycled approximately 730.5 tons. URBN’s fulfillment center in Gap, Pa. is one of the largest single solar rooftop installations in the United States. Each year it saves 965 tons of carbon dioxide, 108,956 gallons of gas, and 24,212 trees. The brand also provides free helmets and lights to all home office employees who bike to work.\u003c\/p\u003e\n\u003cp class=\"\"\u003eTake one look at Free People’s Instagram and it’s evident they loves dogs. Their affinity for dogs can be traced back to their Free People Pet Project in 2012. The brand created an eco-conscious, artisan pet gear line with 100 percent of proceeds from their vintage flag dog bed going to the Philadelphia Animal Welfare Society, Philadelphia's largest no-kill shelter.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","image":{"created_at":"2020-06-16T20:31:15-07:00","alt":"MOMO X FREE PEOPLE l MOMO NEW YORK l MOMONEWYORK | MOMO NEW YORK","width":903,"height":1354,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0284\/0454\/7716\/collections\/momo-x-free-people-l-momo-new-york-l-momonewyork-434290.jpg?v=1592364676"}},{"id":233365340319,"handle":"why-sustainable-clothing","title":"Why Sustainable Clothing?","updated_at":"2022-08-08T02:37:55-07:00","body_html":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003eMOMO NEW YORK is a sustainable \u0026amp; ethical fashion brand designed in New York and manufactured in Thailand as well as parts of the US using ways that are environmentally friendly. We concentrate on the use of ethically sourced fabrics such a vintage garments, upcycled or repurposed clothing. MOMO NEW YORK practices 100% fair trade labors with all of our artisan workers.\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\u003cimg data-mce-fragment=\"1\" alt=\"MOMO NEW YORK - Sustainable, Ethical Clothing Brand\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0284\/0454\/7716\/files\/58D73557-98DE-4C45-8ABB-9CFEB7456ACF_1024x1024.jpg?v=1608171978\" data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0284\/0454\/7716\/files\/58D73557-98DE-4C45-8ABB-9CFEB7456ACF_1024x1024.jpg?v=1608171978\"\u003e\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cheader data-mce-fragment=\"1\"\u003e\n\u003ch1 data-mce-fragment=\"1\" class=\"h2\" itemprop=\"headline\"\u003eWHAT IS SLOW \u0026amp; SUSTAINABLE FASHION? WHY SLOW FASHION?\u003c\/h1\u003e\n\u003c\/header\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"blog__article__content rte\" itemprop=\"articleBody\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"article__block\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"article__content rich-text\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThe last few years a wave of change has been sweeping through the fashion industry, powered by real truths about its implications on the planet, people and animals. An increasing number of brands are rejecting the principles of\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eFast\u003ca data-mce-fragment=\"1\" href=\"https:\/\/goodonyou.eco\/what-is-fast-fashion\/\" target=\"_blank\" data-mce-href=\"https:\/\/goodonyou.eco\/what-is-fast-fashion\/\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/a\u003eFashion, as a more sustainable approach to making clothes comes to the fore. The\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003ca data-mce-fragment=\"1\" title=\"MOMO NEW YORK - Slow \u0026amp; Sustainable Clothing Fashion Brand\" href=\"https:\/\/momonewyork.com\/pages\/about\" data-mce-href=\"https:\/\/momonewyork.com\/pages\/about\"\u003eSlow Fashion movement\u003c\/a\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003ehas arrived. So what is Slow Fashion?\u003c\/p\u003e\n\u003ch2 data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eTHE BEGINNINGS OF SLOW FASHION\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp data-mce-fragment=\"1\"\u003eSlow Fashion is an awareness and approach to fashion, which considers the processes and resources required to make clothing, particularly focusing on sustainability. It involves buying better-quality garments that will last for longer and values fair treatment of people, animals and the planet.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThe term Slow Fashion came about quite organically. It was coined by Kate Fletcher of the\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003ca data-mce-fragment=\"1\" title=\"MOMO NEW YORK - Sustainable Fashion\" href=\"http:\/\/sustainable-fashion.com\/\" target=\"_blank\" data-mce-href=\"http:\/\/sustainable-fashion.com\/\"\u003eCentre for\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/a\u003e\u003ca data-mce-fragment=\"1\" title=\"MOMO MERAKI Sustainable Slow Fashion Movement\" href=\"https:\/\/www.momomeraki.com\/blogs\/momo-meraki-styling\/what-is-slow-sustainable-fashion\" target=\"_blank\" data-mce-href=\"https:\/\/www.momomeraki.com\/blogs\/momo-meraki-styling\/what-is-slow-sustainable-fashion\"\u003eSustainable\u003c\/a\u003e\u003ca data-mce-fragment=\"1\" href=\"http:\/\/sustainable-fashion.com\/\" target=\"_blank\" data-mce-href=\"http:\/\/sustainable-fashion.com\/\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eFashion\u003c\/a\u003e, following the phenomena of the\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eslow food movement. As with the slow food movement, Fletcher saw a need for a slower pace in the fashion industry.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eSlow Fashion opposes the\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003efast fashion\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003emodel that emerged around 20 years ago. And it’s fair to say Slow Fashion is 100% necessary, with brands like H\u0026amp;M\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003ca data-mce-fragment=\"1\" href=\"https:\/\/fashionunited.uk\/news\/fashion\/h-m-accused-of-burning-12-tonnes-of-new-unsold-clothing-per-year\/2017101726341\" target=\"_blank\" data-mce-href=\"https:\/\/fashionunited.uk\/news\/fashion\/h-m-accused-of-burning-12-tonnes-of-new-unsold-clothing-per-year\/2017101726341\"\u003eburning 12 tonnes of unsold garments per year in spite of its ongoing sustainability efforts to close the loop in fashion\u003c\/a\u003e.\u003c\/p\u003e\n\u003ch2 data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eSLOW FASHION BECOMES A MOVEMENT\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp data-mce-fragment=\"1\"\u003ePre-industrial revolution, garments were locally sourced and produced. People would buy durable clothing that could serve them for a long time, or make their own from the textiles and resources available to them. Clothing reflected the place and culture of the people wearing them.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eModern day Slow Fashion has seen some of these old ways come back into the picture. It encourages us to buy less garments at higher quality, made from more sustainable processes, less often. It also puts emphasis on the art of clothes making and celebrates the skills of the craftspeople who make them.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eSlow Fashion has seen increasing support in the last few years, with an awareness from consumers demanding higher sustainability and ethical standards. As\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003ca data-mce-fragment=\"1\" href=\"https:\/\/econsultancy.com\/four-factors-fuelling-the-growth-of-fast-fashion-retailers\/\" target=\"_blank\" data-mce-href=\"https:\/\/econsultancy.com\/four-factors-fuelling-the-growth-of-fast-fashion-retailers\/\"\u003eresearch\u003c\/a\u003e\u003ca data-mce-fragment=\"1\" href=\"https:\/\/econsultancy.com\/four-factors-fuelling-the-growth-of-fast-fashion-retailers\/\" target=\"_blank\" data-mce-href=\"https:\/\/econsultancy.com\/four-factors-fuelling-the-growth-of-fast-fashion-retailers\/\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eshows, 19% of\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/a\u003e\u003ca data-mce-fragment=\"1\" href=\"https:\/\/econsultancy.com\/four-factors-fuelling-the-growth-of-fast-fashion-retailers\/\" target=\"_blank\" data-mce-href=\"https:\/\/econsultancy.com\/four-factors-fuelling-the-growth-of-fast-fashion-retailers\/\"\u003ethe\u003c\/a\u003e\u003ca data-mce-fragment=\"1\" href=\"https:\/\/econsultancy.com\/four-factors-fuelling-the-growth-of-fast-fashion-retailers\/\" target=\"_blank\" data-mce-href=\"https:\/\/econsultancy.com\/four-factors-fuelling-the-growth-of-fast-fashion-retailers\/\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003etop fast fashion-related searches are linked to the environment, ethics\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/a\u003e\u003ca data-mce-fragment=\"1\" href=\"https:\/\/econsultancy.com\/four-factors-fuelling-the-growth-of-fast-fashion-retailers\/\" target=\"_blank\" data-mce-href=\"https:\/\/econsultancy.com\/four-factors-fuelling-the-growth-of-fast-fashion-retailers\/\"\u003eand\u003c\/a\u003e\u003ca data-mce-fragment=\"1\" href=\"https:\/\/econsultancy.com\/four-factors-fuelling-the-growth-of-fast-fashion-retailers\/\" target=\"_blank\" data-mce-href=\"https:\/\/econsultancy.com\/four-factors-fuelling-the-growth-of-fast-fashion-retailers\/\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003esustainability\u003c\/a\u003e.\u003c\/p\u003e\n\u003ch2 data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eSOME CHARACTERISTICS OF A SLOW FASHION BRAND\u003c\/b\u003e\u003c\/h2\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eMade from high quality, sustainable materials\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eOften in smaller (local) stores rather than huge chain enterprises\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eLocally sourced, produced and sold garments\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eFew, specific styles per collection, which are released twice or maximum three times per year.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-mce-fragment=\"1\"\u003e\n\u003cb data-mce-fragment=\"1\"\u003e\u003c\/b\u003eMOMO - Sustainable Leather\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003ca data-mce-fragment=\"1\" title=\"MOMO Leather Sandals\" href=\"https:\/\/momonewyork.com\/collections\/sandals\" data-mce-href=\"https:\/\/momonewyork.com\/collections\/sandals\"\u003eSandals\u003c\/a\u003e\n\u003c\/h2\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003e\u003cimg data-mce-fragment=\"1\" alt=\"Sustainable Sandals - MOMO NEW YORK\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0284\/0454\/7716\/files\/DD1E3404-A962-4F04-83B5-DACDDFF88EBF_1024x1024.jpg?v=1609322640\" data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0284\/0454\/7716\/files\/DD1E3404-A962-4F04-83B5-DACDDFF88EBF_1024x1024.jpg?v=1609322640\"\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"article__block\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"layout-block\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"layout-block__aside\"\u003e\n\u003cdiv data-mce-fragment=\"1\" data-rating=\"5\" class=\"rating\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"rating__inner\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"rating__item\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"rating__item\"\u003eMOMO NEW YORK Jacket Frida of the Hand\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003ca data-mce-fragment=\"1\" title=\"MOMO MERAKI Slow \u0026amp; Sustainable Fashion Embroidered Patchwork Collection\" href=\"https:\/\/www.momomeraki.com\/collections\/embroidered-patchwork-collection\" target=\"_blank\" data-mce-href=\"https:\/\/www.momomeraki.com\/collections\/embroidered-patchwork-collection\"\u003eEmbroidered Patchwork Collection\u003c\/a\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eusing vintage Saris\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"rating__item\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"rating__item\"\u003e\u003cb data-mce-fragment=\"1\"\u003e\u003cimg data-mce-fragment=\"1\" alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/2014\/7245\/files\/MomoNewYork_-601_copy_480x480.jpg?v=1562427993\" data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/2014\/7245\/files\/MomoNewYork_-601_copy_480x480.jpg?v=1562427993\"\u003e\u003c\/b\u003e\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"rating__item\"\u003e\n\u003cb data-mce-fragment=\"1\"\u003e\u003c\/b\u003e\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"rating__item\"\u003e\n\u003cb data-mce-fragment=\"1\"\u003e\u003c\/b\u003e\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"rating__item\"\u003e\u003cb data-mce-fragment=\"1\"\u003eHow is this slower approach changing the fashion industry?\u003c\/b\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"article__block\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"article__content rich-text\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eFrom top end to small scale designers,the values that make up the Slow Fashion movement suggest a complete overhaul of consuming and production. This approach has inspired many changes in recent years, particularly in the production of clothing, but also in consumer behaviour.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eAnd while there is a growing support for Slow Fashion, there is still a long way to go. To really support the Slow Fashion movement, we need to be a part of the growing movement of people looking beyond the “appeal” of the cheap, high turnover of fast fashion. We can maintain awareness of what a brand is really representing and focus on quality, not quantity by\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003ca data-mce-fragment=\"1\" title=\"MOMO SLOW AND SUSTAINABLE FASHION BRAND\" href=\"https:\/\/momonewyork.com\/pages\/about\" target=\"_blank\" data-mce-href=\"https:\/\/momonewyork.com\/pages\/about\"\u003esimplifying our wardrobes\u003c\/a\u003e. As they say, less is more, right?\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","published_at":"2021-01-08T20:35:45-08:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"boots"},{"column":"title","relation":"contains","condition":"kimono"},{"column":"title","relation":"contains","condition":"sandals"},{"column":"title","relation":"contains","condition":"mules"},{"column":"title","relation":"contains","condition":"kaftan"},{"column":"title","relation":"contains","condition":"bag"}],"published_scope":"global","image":{"created_at":"2021-01-09T02:00:51-08:00","alt":"Why Sustainable Clothing? | MOMO NEW YORK","width":889,"height":1334,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0284\/0454\/7716\/collections\/why-sustainable-clothing-171280.jpg?v=1610186452"}}]
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